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Magnite Prices $350M Offering

socalTECH

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. The notes are due in 2026. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms.

Pricing 113
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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Should Startups Focus on Profitability or Not?

Both Sides of the Table

Gross Profit (also called Gross Margin or sometimes “Net Revenue”). And assuming they both had the same net profit margins (profit / revenue) then the former company would be much better off at the end of the year. Let’s consider the following two software companies, both of which have 66% gross margins.

Startup 418
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Interview with Al Eisaian, IconApps

socalTECH

As of the last four months, we've had about 200,000 plus downloads, a bunch of great write ups, and a lot of mom bloggers who have been reviewing the app and writing stories on it. We've had close to 2 million tasks people have put into there in the last four months, and all this without any PR or advertising, completely organic.

Mobile 168
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When to Pay a Premium for Your Company Domain Name

Startup Professionals Musings

Early on, he wrote software to snag expiring names on the cheap. Review my previous article on this challenge – “ Ten Keys to a Killer Name For Your Company.” First you have to find the current owner, using Domain Tools , or other lookup functions available on the net. But that’s all history, and you have to live with it.

Company 81
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How Much Should You Pay For a Great Domain Name?

Startup Professionals Musings

Early on, he wrote software to snag expiring names on the cheap. Review my previous article on this challenge – “ A Critical Decision is Your Company Name.” First you have to find the current owner, using Domain Tools , or other lookup functions available on the net. He grabbed hundreds of thousands of names, and returned many.

Pricing 49
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What’s Really Going on in the VC Industry? What Does it Mean for Startups?

Both Sides of the Table

LP’s who invest in funds are typically university endowments, public & private pension funds, insurance companies, large corporations and very high net worth individuals called “family offices.&# To give you an indication of how bad, for example, university endowments are suffering check out this chart.