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Savings.com: The California Internet Tax Law and Unintended Consequences

socalTECH

As part of that, Amazon.com, Overstock.com, and a large number of e-commerce retailers have cut off their California affiliates, saying that they will immediately stop paying them for referrals due to the move. However, if we were just providing clicks, using the CPC model, they wouldn't be affected. It's very predictable.

CPC 279
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How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Net Promoter Score. The net promoter score is the most common measurement of the quality of the product experience.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. In a growing tech business, you ideally want to have a ratio of 3:1 or greater of LTV/CAC. Net Promoter Score. The net promoter score is the most common measurement of the quality of the product experience.