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Cast your net where the big fish swim.

Berkonomics

For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers. It is hard to recover from any failure to perform, but doubly so when the customer is highly visible in the industry. One day a sixteen wheeler full of returned product drove into his loading area.

.Net 235
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 182
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. Turning Net Promoters Into Net Profits.

.Net 168
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Your “drop dead” question for a customer survey

Berkonomics

It reminds us that our customers, especially early adapters, must want to continue to use our products to the extent that they “would be very disappointed” if unable to do so in the future. But do include at least one specific question about your product to be sure the respondent is an actual customer. Why it’s a great question.

Custom 218
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Cast your net where the big fish swim.

Berkonomics

For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers. It is hard to recover from any failure to perform, but doubly so when the customer is highly visible in the industry. Email readers continue here.]

.Net 166
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Should you cast your net where the big fish swim?

Berkonomics

For this reason alone, it makes sense for most of us to aim high once we have worked the kinks out of our offering with smaller customers. It is hard to recover from any failure to perform, but doubly so when the customer is highly visible in the industry. But readiness is the major test. How large a fish can you handle?

.Net 156
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The power of just ONE more unit.

Berkonomics

Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue.

.Net 207