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Why You Should Think Twice Before You Send That Intro Email

Both Sides of the Table

And in most cases I would heed Fred Wilson’s advice about the “double opt-in” email for intros – where you ask for permission before green-lighting an unsolicited introductions. At a minimum you’re obligating them to ignore the email and feel like an arse for not responding to your introduction.

Email 359
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Effective Email Introductions or Why Blind Intros Suck

InfoChachkie

A well-intentioned colleague introduced me to a stranger via email, without first confirming with me that the intro was welcomed. The Art Of The Email Matchmaking. Screen First – If you believe that an introduction has a low likelihood of netting either party a substantive gain, dissuade the person requesting the introduction.

Email 256
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Cast your net where the big fish swim.

Berkonomics

Email readers, continue here.] I am on the board of a services company that specializes in the middle of the market, knowing that very large competitors throw lots of resources at the largest accounts – resources that our company just does not have.

.Net 235
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 182
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 168
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Could you achieve ten percent net income each month?

Berkonomics

Email readers, continue here…] We are not taught to think this way, but rather to find the month in which we break even in our plan, then calculate the accumulated losses to that point, add all the cash needed for investment in fixed assets, and end up with the amount needed to finance the business through equity or debt financing.

.Net 156
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Cast your net where the big fish swim.

Berkonomics

Email readers continue here.] Even though there are many advantages to casting your net to attract the big fish, you should be well aware of the risks involved and have resources available to manage those risks. It is hard to recover from any failure to perform, but doubly so when the customer is highly visible in the industry.

.Net 166