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Why You Should Think Twice Before You Send That Intro Email

Both Sides of the Table

Your entrée to sales meetings. And in most cases I would heed Fred Wilson’s advice about the “double opt-in” email for intros – where you ask for permission before green-lighting an unsolicited introductions. Helping with a Sales Lead. And then there is the email blaster / form letter introducer.

Email 359
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 182
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A Startup’s Net Profit Score Is More Important Than Its Net Promoter Score

InfoChachkie

As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. Net Promoter Scores (NPS) are the darling of many Big Dumb Company (BDC) product marketing and customer support executives. A Net Promoter Score of 10 and a bank account of 0 equal a failed venture.

.Net 168
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Could you achieve ten percent net income each month?

Berkonomics

Then they calculate cost of sales, and then project their expenses, to find the bottom-line profit or loss each projected month. The longer the time it takes to break even or get to that magic ten percent net, the higher the number of dollars needed. The post Could you achieve ten percent net income each month?

.Net 156
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The power of just ONE more unit.

Berkonomics

Every dollar of gross profit falls to the bottom line, increasing net profit faster with each transaction. A ten percent increase in revenues for a company with 50% gross margin and 5% net profit before the increase would double net profit for the period with that ten percent increase in revenue.

.Net 207
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Is Social Media Killing Email

SoCal Tech Calendar

Tuesday, November 15, 2011 -- Is Social Media Killing Email. Presented by the Marketing and Sales Executives Society. Youve seen the headlines: 9 Reasons Why Email is Dead. With the seemingly endless reports about the death of email, its no wonder that the commonly-held myth of decreased email usage exists.

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Recurring revenues: Oil or glue?

Berkonomics

Management undertakes a simple exercise of calculating the increased profitability of shutting down all R&D, sales and subordinate operations, and universally notes with shock the high net profit that results – from shutting down all operations except customer service to recurring customers (as in software support operations.).

Sales 296