Startup Professionals Musings

MARCH 31, 2023

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Don’t just use these in isolation.

Metrics 102

Metrics Demand Paramount Content 102

Startup Professionals Musings

JULY 3, 2020

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Don’t just use these in isolation.

Marketing 174

Marketing Invest Demand Metrics 174

Startup Professionals Musings

OCTOBER 21, 2015

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Don’t just use these in isolation.

Metrics 101

Metrics Marketing Demand Paramount 101

Startup Professionals Musings

JULY 9, 2018

In fact, we now live in a buyer-led digital age, where the traditional media push-marketing efforts just don’t work. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better. Don’t just use these in isolation.

Metrics 57

Metrics Demand Marketing Paramount 57