How to Measure & Track Marketing
Jason Nazar
NOVEMBER 1, 2015
For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). Products like Netflix have low monthly cancellations and have a very high LTV with loyal customers that stay active for two years or more. Net Promoter Score.
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