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Financial perspective: financial statement showing key indicators such as revenue, expense, net income or other measures important to success. Customer perspective: Ratings of customer satisfaction, statistics of customer retention, market share and even brand strength.
According to recent statistics from the Small Business Administration (SBA), this approach still accounts for 99 percent the businesses out there today. With most small businesses set up as sole proprietorships or LLCs ( Limited Liability Corporations ), net income flows more directly into your personal income.
Even more disappointing are other statistics that show most websites that do exist have a very low “conversion rate,” or ratio of visitors to the site versus ones who meet your goal of buying a product or signing up for a newsletter. Use Net Promoter Score (NPS) to help you turn visitors into raving fans.
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