2005 Competition Customer SEM 
Both Sides of the Table
FEBRUARY 7, 2013
I first met Ethan in 2005. In the same year they won Business Insider’s Startup competition. And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. Nice sweep!
Both Sides of the Table
MARCH 25, 2016
After a year in the market, MakeSpace was growing rapidly and our biggest issue was CAC (customer acquisition costs) relative to payback period (when we get our marketing investment back) and relative to LTV (lifetime value). But that’s harder to build in 2016 than it was in say 2005. Our centralization is their achilles heel.
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