How A Pivot Turned Vantage Media Into A $100M Plus Business
socalTECH
NOVEMBER 21, 2014
More specifically, we are a real time bidding platform which enables marketplaces to be set up, where an advertiser can bid on consumers who are in the process of buying a particular product. Starting with that vision, we acquired a company that had built the base platform, based in Guatemala. It was a question of build versus buy.
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