Remove 2006 Remove Advertising Remove Marketing Remove Software
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Panache Acquired By 24/7 Real Media

socalTECH

Los Angeles-based Panache , a provider of online advertising software and services, has been acquired by 24/7 Real Media , 24/7 Real Media said this morning. Panache offers up a variety of video ad formats to marketers and advertisers, and counts Fox News, CBS, and MTV Networks as customers. The firm was founded in 2006.

Media 140
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Get to Know Richard de Silva of Highland Capital

Both Sides of the Table

He then worked in consulting which gave him a broad base of business experience working with the newspaper, cable, and advertising industries. The idea was right but the timing was early and required a pivot into being a software company. So it is a combination of markets and people. The contextual ad market was attractive.

Capital 265
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Interview with Bruno Uzzan, CEO of Total Immersion

socalTECH

We are working on two different markets, which is why we have our office here in LA. The first market is in brand advertising, where we're working with ad companies and clients to create solutions for shows and exhibitions where guests can interact with a brand. The second one is in the entertainment market.

Startup 100
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Interview with Robert Flynn, Aggregage

socalTECH

As you're probably familiar with, in the business to business marketing space, print has been the dominant way that vendors communicate with their potential audience. That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. What is Aggregage?

Startup 162
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How Nils Forsblom Is Reinventing Himself In Mobile With TenFarms

socalTECH

PhotoPoll is our first app to push live, and now we're working on our second app, AdTile, which is a mobile advertising solution for applications and mobile software. I then went back to Europe to create a company called Fruugo, which was a big startup back in the day, in 2006 in Europe. What happened there?

Mobile 233
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Frank Addantes FounderBlog: Startup 6.0 - the Rubicon Project: Internet Advertising

Frank Addante

2006 (20) ► December (2) Just Say What it Is 12 Proven Guidelines for Rapid Product Development. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical.

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Interview with Mark Suster, GRP Partners

socalTECH

Mark has also been quite active mentoring entrepreneurs, We caught up with Mark to hear about what kinds of investments GRP is looking at nowadays, his view on the software-as-a-service market, and how best to approach him with a pitch. So we think we're the right size for the market in 2009.