Steelbergs' Brand Affinity Technologies Buys Beeyla
socalTECH
FEBRUARY 1, 2010
Irvine-based Brand Affinity Technologies , founded by former dMarc founders Ryan and Chad Steelberg , said Monday that it has acquired La Jolla-based Beeyla , a developer of virtual sports collectibles. Financial terms of the buy were not disclosed. Brand Affinity Technologies said the buy will extend its portfolio of endorsement offerings.
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