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I thought the analogy was preposterous back in 2006-2007 but it has become obvious. By the way, back then it was just Amazon’s Elastic Compute Cloud [EC2] and both ‘Elastic’ and ‘Cloud’ were candidate key terms. I taught a somewhat crazy course about writing and deploying a scalable website in Ruby on Rails and deploying it in EC2.
As I write these words I’m aware that I could practically change the words AOL and Facebook for much of this section and with a few factual tweaks it might not be noticeable to the reader which of the firms I was talking about. At the bottom end of the stack is storage (S3) and processing (EC2). Enter Facebook.
At the time we viewed Amazon’s offering, EC2 as too nascent. Factual was created in 2007 by Gil Elbaz, the founder of Applied Semantics. They have built tools to store the data but also to allow 3rd-party developers to rapidly consume or even write data to their tables.
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