socalTECH

MAY 5, 2009

The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. It turned out to be fortuitous timing, we closed the round in literally, late, late, late 2008. Who knew then that things would get so shaky.

Venture Capital 113

Venture Capital SEM Commerce Email 113

Both Sides of the Table

MAY 15, 2010

7mm in Series C; last round was in 2008; total $24mm raised – Investor: Bessemer (Byron Deeter)(lead); previous investor included Index Ventures, did not participate – Read more: TechCrunch , peHUB. WordStream – Provides software and services that help businesses manage SEM and SEO campaigns.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

SEPTEMBER 14, 2009

In January of 2008, we launched CalActive , which we thought might be a regional business. We bat about 800 in terms of people buying off on the idea, who understand the bigger reach we have on the Internet, and the more SEO/SEM we do, which delivers business to them that they wouldn't have gotten otherwise.

Activity 164

Activity Startup Sites Web 164