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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 But that’s changing with a new crop of rich media platforms disrupting the ecosystem with new mobile and non-standard rich media ad formats, one of which – Jetpack – is located right here in Santa Monica.

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Two Models for Digital Advertising Sales – Enterprise Software and the Travel Industry

Frank Addante

Unlike digital advertising, the primary goal in enterprise software is to get someone else to sell your product. First, they set rules for who can sell what to whom – such as by vertical, company size of buyer, geographic region, by product, etc. In digital advertising, we have it backwards. Sounds crazy, doesn’t it?

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Rubicon Projects Hires Investment Banker

socalTECH

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company. Rubicon also said in its announcement that it had year-over-year growth of 270%, and that during 2009 it made its first acquisition, of technology firm Others Online.

Invest 133
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Closing a VC fund in 2009/10 is a major achievement in and of itself. DEAL OF THE WEEK: Gilt Groupe – We both admired this company. Greycroft is an early-stage VC.

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Interview with Evan Rifkin, Burstly

socalTECH

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. What is Burstly?

Startup 164
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Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Invest 340
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What Mattered in 2010: Jim Andelman, Rincon Ventures

socalTECH

A number of companies in the portfolio delivered very strong operating results in 2010, which is exciting. Also, we had an investment in a company that went public this year, BroadSoft, which is one of 2010's best-performing IPOs. 2) Advertising in the Facebook ecosystem. 2) Advertising in the Facebook ecosystem.