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The Convergence of Social Media & Traditional Radio

Eric Greenspan

What I mean by this is we do radio better by building it around the web, social media and traditional marketing strategies alongside, behind and wrapped around our radio shows. We launched it with KNX on March 21st, 2009. For one, we built a following by using Facebook and Twitter and other social networking sites.

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Social Media Strategy

SoCal Tech Calendar

Thursday, September 24, 2009 -- Social Media Strategy. Leveraging social media requires planning. Learn from an expert in the field what the benefits can be, and how to plan for success using social media. For many of us using this new technology is unknown and somewhat daunting.

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Insights and Opinions: Social media: You at the Helm of Your Own New Starship

socalTECH

For today's Insights and Opinions article, we have a piece from Tracy Olmstead Williams, of Olmstead Williams Communications, talking about the bold new world of social media: Social Media, like Global Warming, has now left doubters behind. Brands lagging in new media shrank by 6 percent. 06 percent.

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Social Media Marketing for Business

SoCal Tech Calendar

Wednesday, February 25, 2009 -- Social Media Marketing for Business. This event is the 2009 Kickoff Event for Gravity Summit, and will address how companies are applying social media marketing tools to expand brand awareness and loyalty. See [link] (more).

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Effectiveness of Social Media

SoCal Tech Calendar

Friday, June 19, 2009 -- Three Brands Speak Out on the Effectiveness of Social Media. You've heard the buzz: it's all about social media. Twitter, Facebook, bookmarking, LinkedIn, social networks, microblogs and video. CommNexus Marketing SIG. See [link] (more).

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Social Media and Gaming

SoCal Tech Calendar

Tuesday, January 27, 2009 -- Social Media and Gaming. s managing strat planning and biz dev for EA's brand new social gaming division. Steve McClurg joins us from EA (Electronic Arts). The recent success of SCRABBLE on Facebook has proven some serious viability for future gaming opportunities.

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Social Media Marketing Dinner

SoCal Tech Calendar

Thursday, June 25, 2009 -- Social Media Marketing Dinner. Well look at latest trends in social media, branded entertainment, audience tracking, interactive ads, integrated and cross-platform marketing and much more, backed up by video case studies. See [link] (more).