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Santa Monica-based The Search Agency joins a number of privately held, Southern California firms this week reporting strong growth in 2009. The firm said the growth came as a result of increasing demand for the firm's online marketing services.
What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc.
Following Microsoft’s addressable advertising trials with NBC in June 2009, many suspect that Google’s investment may have some defensive motivations, as well. Swipely – Blippy competitor founded by TellMe founder, Angus Davis, in Fall 2009. Addressable advertisements are capable of being targeted to the individual household.
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