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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

has demonstrated both high user engagement and better than average conversion rates of 1%-3.5% (versus 0.05% for traditional display advertising) for February 2010. Swipely is a social network orientated around users credit card transaction data. Doxo (November 2009 financing, just announced in May 2010 as company exited stealth mode).