When Intent And Content Align, Online Ads Suck A Whole Lot Less
InfoChachkie
MAY 14, 2012
When we initially invested in DataPop in 2010, we placed a bet on a serially successful team that had grown up together at DoubleClick, Yahoo! Fast-forward two years – DataPop has not just radically transformed search; its creative optimization platform is now matching all modalities of online ads to consumers’ intent.
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