SoCal Tech Calendar

JANUARY 21, 2011

Thursday, January 27, 2011 -- Beverly Hills Bar Assoc. Lunch - 3rd Annual State of Evolving Media Address. Leading IP and new media lawyer James D. See [link] (more)

Beverly Hills 113

Beverly Hills Media IP Social Network 113

socalTECH

APRIL 25, 2011

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. According to ValueClick, it has hired Greystripe's management team and employee base, and will run Greystripe as a wholly owned subsidiary of ValueClick Media.

Westlake Village 170

Westlake Village Steamboat Ventures Advertising Incubator 170

socalTECH

JANUARY 20, 2011

Adconion Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. The firm said it expects triple digit growth in 2011. READ MORE>>.

Santa Monica 171

Santa Monica Advertising Content Sites 171

socalTECH

MAY 9, 2012

Adconion Media Group , the online advertising network which has major operations in Los Angeles, said this morning that it has rebranded Joost Media into a its smartclip video advertising division. Smartclip, which Adconion acquired in November of last year, is a European digital video advertising provider.

Santa Monica 145

Santa Monica Advertising Los Angeles Media 145

SoCal Tech Calendar

SEPTEMBER 16, 2011

Tuesday, September 20, 2011 -- Automotive Brands and Social Media. Advertising Hub panel produced by Ogilvy and Mather. See [link] (more)

Social Media 100

Social Media Media Advertising 100

SoCal Tech Calendar

SEPTEMBER 14, 2011

Monday, September 19, 2011 -- Celebrities in Social Media.

Social Media 100

Social Media Media Entertainment Content 100

socalTECH

JANUARY 22, 2010

Beverly Hills-based Hydra Media , the cost-per-action (CPA) advertising network, has new funding in hand and legal issues behind it, and is now looking upmarket, the firm told socalTECH in an interview Thursday. How does the firm hope to attract more large brand advertisers? READ MORE>>.

Beverly Hills 165

Beverly Hills Funding Advertising SoCalTech 165

socalTECH

FEBRUARY 23, 2012

Irvine-based Local Corporation , the provider of local business directory websites and related products, said today that its Rovion ad management system now includes the ability to add real-time polling on its rich media ads. READ MORE>>.

Advertising 150

Advertising Media Product 150

socalTECH

FEBRUARY 11, 2016

Irvine-based Viant , the parent company of Specific Media and Myspace , has been acquired by publisher Time Inc. , Time said the buy will help it participate in the performance advertising segment. Viant, which is led by Tim Vanderhook, was founded in 1999 as Specific Media, and acquired Myspace back in 2011.

Media 100

Media Advertising Help Company 100

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. How ads work are always different across media types.

Mobile 311

Mobile Technical Review Google Screening 311

socalTECH

JANUARY 20, 2011

Adconian Media Group , the Internet advertising firm which has been ramping up its operations in Santa Monica, said today that it is spinning out its video product, Joost Video Network , into a new, standalone business, also based in Santa Monica. The firm said it expects triple digit growth in 2011. READ MORE>>.

Santa Monica 150

Santa Monica Advertising Content Media 150

socalTECH

APRIL 23, 2013

MarketShare develops technology used to help with understanding the payoff of investments across a company''s marketing and sales effort, including TV, print, display, search, video, social media, website, PR, and other efforts. Elevation Partners invested in MarketShare in 2011. READ MORE>>.

Social Media 164

Social Media Sales Advertising Los Angeles 164

socalTECH

JUNE 22, 2012

Irvine-based Fisker Automotive is hoping to spur more interest in its electric vehicles, via a big advertising push in the Wall Street Journal, the automaker announced Friday. Fisker said it will be running its ads over the "next several months" in its first, major advertising campaign in national US media. READ MORE>>.

Journal 140

Journal Advertising Media Invest 140

Both Sides of the Table

SEPTEMBER 19, 2017

(Hint: 60 million US Latinos driving US growth engine) I am beyond excited to announce the Herb Scannell has agreed to move from NYC to Los Angeles to take on the role of CEO at mitú, the fast growing Latino digital media company, serving more than 100 million monthly unique viewers. Advertisers, wake the f**k up. Yes, with a “B.”

Media 269

Media Content Course Technical Review 269

socalTECH

JANUARY 14, 2011

Essentially, we help them learn how to get more with less, and also how to consider new investments in things like social media, mobile marketing, or video. We're building very advanced analytical models which look at both direct and indirect effects, so that we are able to quantify how different media interacts with each other.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

Both Sides of the Table

FEBRUARY 15, 2011

In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. It is the second largest city in the country with (18 million inhabitants) (vs.

Venture Capital 313

Venture Capital Southern California Google Startup 313

SoCal Tech Calendar

SEPTEMBER 15, 2011

Wednesday, September 21, 2011 -- Digital Lounge Mixer. Network with Startups, Digital Media, Entertainment, Music, Marketing, Advertising, Web Services and Apps, Mobile Business Owners, Professional Services, Entrepreneurs, Investors and Corporations. See [link] (more)

Entertainment 100

Entertainment Advertising Web Mobile 100

SoCal Tech Calendar

AUGUST 24, 2011

Saturday, August 27, 2011 -- Web 3.0: Networks link spartphones, in-car computer, televisions, and home media networks. on marketing, advertising and business models. Concepts, Technologies and Evolving Business Models. dramatic shift in business and technology is taking place as the Social Web (Web 2.0) See [link] (more)

Web 113

Web Web 2.0 AMA SoCal 113

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 64

SEO Advertising Conference Social Media 64

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. Viant got its start as Specific Media. The IPO will raise as much as $181M for Viant. and $21.00

Acquisition 113

Acquisition Class Advertising Media 113

socalTECH

NOVEMBER 9, 2012

Demand Media. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. HauteLook was acquired for $270M in 2011 by Nordstrom. LiveNation.

Technical Review 279

Technical Review Company Companies Southern California 279

Both Sides of the Table

MAY 23, 2012

By 2010-2011 this had shrunk by half again, averaging under $15 billion. By the end of 2011 the Internet population was estimated at 2.3 There is no sector of the economy that isn’t being transformed by the online community that is now voraciously consuming media, applications, communications and buying global products.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company's long history--it was founded in 1999--includes the acquisition of MySpace in 2011, a 60% acquisition by Time Inc.

Acquisition 113

Acquisition Advertising Pricing Software 113

Both Sides of the Table

APRIL 19, 2011

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). o Their strong skill was online media buying and optimization – they rarely would do CPA deals – mostly buying CPM. Later they became big business in Financial services lead-gen.

Acquisition 304

Acquisition Startup Customer Custom 304

InfoChachkie

JULY 9, 2012

During the latter half of 2011, Google awarded a number of leading YouTubers and nascent Internet TV networks grants of $1 million to $2 million. Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands.

Google 133

Google Develop Development Funding 133

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech Zulu Event

FEBRUARY 18, 2013

The Internet thus far has been monetized by display, video, and in-text advertising — but the one place every user’s eye focuses on first are photos. Tanz has been featured in Entrepreneur Magazine “Young Millionaires of 2011 Special Report.” The old media companies were resistant to change. He decided to pivot.

Advertising 98

Advertising Santa Monica Startup Content 98

socalTECH

JUNE 5, 2012

It all came together in the fall of last year, and we technically started the company in October of 2011. Brian Garrett: The way I describe it, is it's a fashion, media, and commerce company. Brian Garrett: We launched at Disrupt in New York, with what we call our media product. What's your role now at Crosscut?

Startup 182

Startup Commerce Design Media 182

Tech Zulu Event

SEPTEMBER 13, 2012

version notice boards are disrupting publishing and news content aggregation in Africa, influencing even how media houses on the continent relay news. Johan Nel, CEO and founder of Umuntu Media says,” Mimiboards will help people on the continent record and handle issues live as they emerge. Mimiboard, virtual, 3.0

Advertising 91

Advertising Media News Content 91

InfoChachkie

OCTOBER 31, 2011

In October of 2011, the company announced a $4.5 1) Give Your Customers (And The Media) What They Want. Richard often utilizes humor when speaking with the media, as he knows that a humorous sound bite is more likely to be published and more readily remembered. If you haven’t already subscribed yet, subscribe now for.

Tips 264

Tips Startup Guide Media 264

Tech Zulu Event

NOVEMBER 2, 2011

The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.

SEO 40

SEO Advertising Conference Social Media 40

Tech Zulu Event

AUGUST 31, 2011

Without the support of local sponsors, LASW events would not be possible — special thanks again to: Fortis, DIMG (Disney Interactive Media Group), Idealab, LUXr, Originate Labs, MediaTemple, Ad.ly, Zaarly, CyberCoders, upStart.LA, Nevolution along with contributors: Ming.ly, NerdyShirts, NoodleYard, PhotoBoxi, TechZulu, The BitSource.

Los Angeles 73

Los Angeles Startup Angel Tech Coast Angels 73

Both Sides of the Table

APRIL 25, 2011

A great recent example of this was a successful group of entrepreneurs who had created a company that will do $10-12 million in revenue at their system integration business (read: services business) in 2011 after having done $5 million or so in 2010 and $2-3 million in 2009. Even tech blogs know this.

Services 332

Services Venture Capital IP Startup 332

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They have more page views than even Google.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Tech Zulu Event

JANUARY 19, 2013

TechZulu had the pleasure again this year to help bring all the New Media Expo (NMX) 2013 Keynotes sessions live. Dana White discusses The UFC’s rise to become one of the leading global sports brands through success with social media, community engagement and game-changing steps including connecting pro athletes with fans online.

Social Media 72

Social Media Media Blogging Platform 72

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Also, if you happen not to be able to attend BlogWorld and New Media Expo this year TechZulu has you covered. With Lisa as CEO, the company has grown from an idea for a grassroots conference into a diversified media company.

Los Angeles 75

Los Angeles Angel Social Media Media 75