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Demand Media Sweetens Executive Pot

socalTECH

Ahead of its IPO, Santa Monica-based Demand Media , the online domain name and media publishing business run by Richard Rosenblatt, updated its IPO filings Thursday, saying that it has granted $30.8M million of its shares, upon the completion of an IPO before March 31, 2011. READ MORE>>.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Matt was one of my inspirations behind Launchpad LA (yes, we’re going to have a program in 2011 – news very, very soon). He is very hands-on and helpful – especially for any company looking into customer acquisition. Passion: Have to be able to motivate people, customers, team, yourself. we both love Jason).

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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Jim should know, since he is the president Ignite Social Media , of one of the best known social media marketing agencies.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Broadcom Targets Android Market

socalTECH

Broadcom's new BCM2157 dual-core, baseband processor includes functionality for mobile hot-spot, multiple touch screen, and other media and applications processing features. Broadcom said the new chip is sampling now to early access customers, with first commercial launches expected in Q1 of 2011. READ MORE>>.

Marketing 191
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Fisker Automotive Plans Big WSJ Ad Push

socalTECH

Fisker said it will be running its ads over the "next several months" in its first, major advertising campaign in national US media. Fisker said it has now raised more than $1 billion in investments, and has generated revenues exceeding $100M from its customers. The Karma retails for around $102,000. READ MORE>>.

Journal 140
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The Rise of Inbound Marketing

SoCal Tech Calendar

Friday, April 22, 2011 -- The Rise of Inbound Marketing: Adapting Marketing to Changing Customer Behaviors and Demands. Online marketing and social media have dramatically changed the marketing practice. From garage startups to board rooms, a new billion-dollar question now reverberates: Is marketing as we know it really dead?

Marketing 113