Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. billion in Q2 2012. Cutting edge technology. billion, up from $8.7

Advertising 86

Advertising Platform Report Technology 86

socalTECH

FEBRUARY 5, 2014

Los Angeles-based online advertising technology developer Rubicon Project has filed for an IPO, saying in a filing with the SEC that it is looking to sell up to $100M in its stock in an IPO on the New York Stock Exchange. RBC Capital Markets, Needham & Company, Oppenheimer & Co, and Luma Securities. Mayfield, as well as others.

Clearstone 198

Clearstone Advertising News Los Angeles 198

socalTECH

MARCH 20, 2014

Los Angeles-based online advertising technology developer Rubicon Project set the pricing range for its initial public offering Thursday, saying that it hopes to offer 6,770,995 shares of its common stock at between $15.00 RBC Capital Markets, Needham & Company, Oppenheimer & Co, and Luma Securities. and $17.00 READ MORE>>.

Clearstone 164

Clearstone Southern California Advertising San Diego 164

socalTECH

SEPTEMBER 22, 2011

Woodland Hills-based ReachLocal , the provider of local online marketing services to small and medium sized businesses run by Zorik Gordon, said this morning that it continues to expand its presence with the opening of three new offices. The company says it now has local presence in 11 international markets and 46 North American markets.

ReachLocal 247

ReachLocal Woodland Hills Advertising Web 247

socalTECH

FEBRUARY 5, 2014

The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. The question now: which other, big local technology startups are likely to follow Rubicon Project to market?

Legalzoom 157

Legalzoom OpenX SpaceX Southern California 157

socalTECH

JULY 16, 2012

Los Angeles-based Rubicon Project , the online advertising optimization firm headed by Frank Addante, has launched an offering for the mobile advertising market, the company said this morning. Rubicon said the new product comes from its May 2012 acquisition of Mobsmith.

Mobile 124

Mobile Advertising Los Angeles Platform 124

SoCal Tech Calendar

OCTOBER 3, 2012

Tuesday, October 9, 2012 -- Apps Alliance and MEDL Mobile Mixer. With both MMCF and Mobile Con 2012 in town we decided to throw a little "thing" to celebrate. Who will be there: Developers, Publishers, Executives and Investors that focus on the mobile market from San Diego and abroad. See [link].

Mobile 113

Mobile HTML San Diego Acquisition 113

SoCal Tech Calendar

JANUARY 27, 2012

Thursday, February 2, 2012 -- DOMAINfest Global. Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors.

SEM 113

SEM SEO Web Development Advertising 113

SoCal Tech Calendar

JANUARY 26, 2012

Wednesday, February 1, 2012 -- DOMAINfest Global. Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors.

SEM 113

SEM SEO Web Development Advertising 113

SoCal Tech Calendar

JANUARY 25, 2012

Tuesday, January 31, 2012 -- DOMAINfest Global. Attendees include online advertising experts, domain publishers, domain monetization experts, SEO and SEM specialists, website developers, online marketers, ad or affiliate network suppliers, search advertising providers, venture capitalists, bankers and trademark/legal advisors.

SEM 113

SEM SEO Web Development Advertising 113

SoCal Tech Calendar

MAY 26, 2012

Friday, June 1, 2012 -- The Israel Conference. May 31 and June 1, 2012. The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. See [link] (more)

Conference 113

Conference High Tech Commerce Class 113

Both Sides of the Table

MAY 23, 2012

There are obvious reasons the industry has had less-than-desirable returns, including: massive over-funding of the sector, huge increases in inexperienced venture capitalists that took a decade to peter out, and the massive correction in the value of the public stock markets that closed many exit opportunities for half a decade.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Tech Zulu Event

SEPTEMBER 1, 2011

The race to get your SXSWi panel to as many votes as possible so that you will be selected to present at the coming 2012 SXSW. Marketing: Beyond the Buzzword: Reality of Direct-to-Fan (TopSpin, PledgeMusic, etc.). Its that time again! How Are Newsrooms Evolving in the Age of iPad?

Southern California 89

Southern California SoCal Guide Mixergy 89

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100

LAVA Mobile Media Case Study 100

Tech Zulu Event

DECEMBER 19, 2011

Hear from key influencers and investors about trends shaping the connected TV market, mobile and web apps, iPad, content discovery and hybrid TV standards and opportunities for advertising and marketing campaigns. Share their perspectives for trends shaping the connected TV market, mobile and web apps, iPad, content discovery.

Social Media 84

Social Media Newsletter Mobile Startup 84

Tech Zulu Event

APRIL 12, 2013

Full-service Pinterest marketing and technology startup – HelloSociety recently announced it had driven $30 million in additional sales revenue for its over 350 brand clientele through Pinterest. HelloSociety’s successful marketing and branding campaigns run on Pinterest for a reason.

Sales 101

Sales Technical Review Marketing Technology 101

Tech Zulu Event

JULY 31, 2013

It is YouTube marketing at its best. Years before Hello Flo’s “The Camp Gyno” video existed, in 2009, Orabrush, a tongue cleaner company, was setting the precedent for what would be how to make a million dollars in ecommerce sales utilizing YouTube marketing. Here is a YouTube marketing case study they did. Comedic timing.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101

SoCal Tech Calendar

MAY 25, 2012

Thursday, May 31, 2012 -- The Israel Conference. May 31 and June 1, 2012. The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. See [link] (more)

Conference 100

Conference High Tech Commerce Class 100

SoCal Tech Calendar

JULY 26, 2012

Wednesday, August 1, 2012 -- Next MediaLeaders Networking Event. This spacious venue has tons of outdoor seating and lots of areas to mingle and chat about all things tech, marketing and advertising. Hey there MediaLeaders. Summer is officially here and we?re If you look close?

Networking 113

Networking Santa Monica Advertising Marketing 113

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

Startup 196

Startup Generative AI Newsletter Tool 196

SoCal Tech Calendar

FEBRUARY 24, 2012

Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention. With a smartphone in every hand and a tablet on every sofa, mobile marketing should command more dollars, not just more attention.

Mobile 100

Mobile Screening Web Conference 100

Startup Professionals Musings

JULY 18, 2012

Last year, Emarketer estimated that Facebook’s revenue from advertising was $3.8 billion in 2012. If you don’t get results, it might be a mismatch for your target market. So there is no one magic social media platform for any business, just like there has never been just one marketing channel for any business.

Social Media 79

Social Media Media Marketing Platform 79

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

SoCal Tech Calendar

APRIL 23, 2012

Friday, April 27, 2012 -- CityGrid LA Hackathon. Santa Monica, CA The future of the World Wide Web is local. See [link] (more)

Santa Monica 113

Santa Monica Advertising Web Mobile 113

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. And of course they are also focused on the US Hispanic market. I was trying to be more analytical than critical. Indeed we are already seeing that online.

Invest 291

Invest Content Media Networking 291

TechCrunch LA

JANUARY 19, 2020

Although Arena of Valor didn’t quite take off in Western markets, it has done well in Southeast Asia in part thanks to Tencent’s publishing partnership with the region’s internet giant Garena. That raises the question of whether Tencent can replicate its success in overseas markets where its social apps are largely absent.

Tips 149

Tips Activision Mobile Tool 149

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Here are some data provided by a BIA / Kelsey report (2012).

Mobile 311

Mobile Technical Review Google Screening 311

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

socalTECH

MAY 21, 2013

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

MARCH 12, 2013

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

Tech Zulu Event

SEPTEMBER 19, 2012

Before iROKOtv, Nollywood was almost completely closed to the Diaspora – lovers of Nollywood were always dependent on getting their hands on DVDs from family coming back from Nigeria, or from local market stalls – DVDs which may or may not have been pirated. Its said, there is little innovation in Africa, what is your say on this?

Netflix 82

Netflix Marketing Technical Review Content 82

Tech Zulu Event

JUNE 11, 2012

TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012. State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology.

Content 61

Content Los Angeles West Hollywood Angel 61

socalTECH

OCTOBER 21, 2014

Nanxi Liu: We started the company in the summer of 2012, with five totally random people. How big is this market? Nanxi Liu: In 2010, an industry report came out that predicted that digital signage was going to be a $4 billion market in 2014. media social advertising open software display entrepreneur startup interview nanxi'

Social Media 178

Social Media Media Startup Culver City 178

Tech Zulu Event

AUGUST 7, 2013

Launched in 2012, RebelMouse allows users to aggregate together all their social media content and is being used by individuals, bloggers, firms, brands and many more others. Andrea Harrison from PepsiCo Beverages and Jake Beckman from Bloomberg TV to its team to help it disrupt the social publishing and advertising space.

Funding 71

Funding Journal Social Media Startup 71

socalTECH

MARCH 10, 2017

By the end of 2012, Rob had done a really great job of identifying the opportunity, and being a visionary on how social, local, and mobile would change how consumers engaged with brands. Robert Blatt: The first stage, in 2013, was really nailing product-market-fit. How did you get involved with MomentFeed?

Google 127

Google Paid Search Mobile Activity 127

Tech Zulu Event

SEPTEMBER 13, 2013

Pablo joins TechZulu and talks about Proven, job markets, and the future of mobile. The current iteration of what we are doing now has been around since 2012. One of them is the idea that the fluidity of the job market where people used to have just one job. Job Markets, & The Future of Mobile appeared first on TechZulu.

Mobile 86

Mobile Marketing Writing Startup 86