socalTECH

FEBRUARY 23, 2012

Irvine-based Local Corporation , the provider of local business directory websites and related products, said today that its Rovion ad management system now includes the ability to add real-time polling on its rich media ads. READ MORE>>.

Advertising 150

Advertising Media Product 150

SoCal Tech Calendar

NOVEMBER 9, 2012

Thursday, November 15, 2012 -- Mobile LAVA: Mobile Local Media Opportunities and Challenges. Mobile LAVA welcomes BIA/Kelsey analysts Matt Booth and Michael Boland to share their insights into the trends, market events, companies and case studies that are driving current and future opportunities in interactive and mobile local media.

LAVA 100

LAVA Mobile Media Case Study 100

Both Sides of the Table

JULY 13, 2012

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. Here are some data provided by a BIA / Kelsey report (2012).

Mobile 311

Mobile Technical Review Google Screening 311

Both Sides of the Table

SEPTEMBER 12, 2013

It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. As more consumers were skipping commercials the idea of authentically integrating brands into media seemed obvious to me and ended up informing a lot of my investments in 2009 and 2010.

Invest 340

Invest Venture Capital Startup News 340

Both Sides of the Table

MAY 23, 2012

But in 2012 a visit to any major college in America will show you the massive increase in aspirations of our young talent to become the next Mark Zuckerberg and build a future Facebook. So it is unsurprising that an over-funding environment and the commensurate returns hangover would have lasted until about – well – 2012.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Both Sides of the Table

MAY 7, 2013

Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios. You can’t change media consumption patterns easily. Ynon Kreiz is a force of nature in the media and tech sectors. Ynon & I first discussed Maker in early 2012. hours of TV / day.

Media 320

Media CTO Coach CTO Hire Los Angeles 320

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. The company was founded in 2001, as Findology Interactive Media.

Advertising 203

Advertising Startup Google Commerce 203

Tech Zulu Event

NOVEMBER 15, 2013

Analytics and optimization startup, FlxOne , aims to deliver insights and actions for real-time advertising by use of cloud-based infrastructure and data crunching to deliver insights and actions, making it the first platform to optimize performance automatically. billion in Q2 2012. Cutting edge technology. billion, up from $8.7

Advertising 86

Advertising Platform Report Technology 86

SoCal Tech Calendar

APRIL 27, 2012

Thursday, May 3, 2012 -- The Purchase Funnel is Dead: The Future of Shopper Marketing. Longboard Media, the leading provider of digital advertising across premium shopping sites, will host a one-of-a-kind lunch seminar and panel for Los Angeles thriving advertising community. The See [link].

Beverly Hills 113

Beverly Hills Marketing Advertising Media 113

Tech Zulu Event

SEPTEMBER 1, 2011

The race to get your SXSWi panel to as many votes as possible so that you will be selected to present at the coming 2012 SXSW. For those who may be living under a rock and have no idea what SXSWi is, its five days of presentations and panel discussions from some of the biggest thought leaders in Interactive digital media space.

Southern California 89

Southern California SoCal Guide Mixergy 89

SoCal Tech Calendar

MAY 26, 2012

Friday, June 1, 2012 -- The Israel Conference. May 31 and June 1, 2012. The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. See [link] (more)

Conference 113

Conference High Tech Commerce Class 113

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

socalTECH

OCTOBER 18, 2016

Los Angeles-based Internet advertising company Social Reality announced this morning that it has named Kathy Ireland as its new Chief Branding Advisor. According to the firm, Ireland will also help the company link with other executives in the media, entertainment and advertising industries to serve on an Advisory Board.

Advertising 100

Advertising Entertainment Los Angeles Media 100

Tech Zulu Event

DECEMBER 19, 2011

Network with hundreds over delicious four course dinner followed by panel on Attracting Venture Capital, and Top Trends for Social Media, Mobile Apps and Consumer Devices. Our very own Amanda Coolong will be moderating the Attracting Venture Capital, Social TV, Social Media and Mobile Trends panel.

Social Media 84

Social Media Newsletter Mobile Startup 84

SoCal Tech Calendar

MAY 25, 2012

Thursday, May 31, 2012 -- The Israel Conference. May 31 and June 1, 2012. The Israel Conference is a fast-paced business conference showcasing the vitality and growth of Israel-facing business through a variety of panels on hot industry topics and trends with world-class speakers and high-quality networking. See [link] (more)

Conference 100

Conference High Tech Commerce Class 100

Both Sides of the Table

FEBRUARY 20, 2012

Tracy built her company, Recycled Media , out of necessity. Sam is the managing director of Launchpad LA and we were about to pick our 2012 class of entrepreneurs. Danny became a small investor in Recycled Media (the parent company of Recycled Bride) and became one of Tracy’s lead advisors. She’s infectious.”

Startup 363

Startup Entrepreneur SEO Venture Capital 363

socalTECH

APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Reelio was founded in 2012, and had been baed in New York.

Social Media 100

Social Media Advertising Los Angeles Platform 100

SoCal Tech Calendar

FEBRUARY 24, 2012

Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. Mobile Media is stealing attention from every other form of media, especially the traditional Web. Even DR advertising has large hurdles to overcome on the small screen. Yet it has barely put a dent in the budgets spent on online, let alone on TV.

Mobile 100

Mobile Screening Web Conference 100

Startup Professionals Musings

JULY 18, 2012

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the realm of the 47% of small businesses who still ignore social media, you need to read the new book by Dave Carroll, “ United Breaks Guitars.” Build your brand and expert visibility.

Social Media 79

Social Media Media Marketing Platform 79

SoCal Tech Calendar

FEBRUARY 23, 2012

Wednesday, February 29, 2012 -- Digiday Agency: Retooling for the Future. Traditional media has been disrupted. Advertisers are faced with more options than ever to reach consumers. How do agencies drive their own innovation to ensure success for themselves and their clients in today's data-driven digital media landscape?

SoCalTech 100

SoCalTech Conference Advertising Media 100

Tech Zulu Event

SEPTEMBER 19, 2012

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. 2012. ” SMWLA will take place next week Sept. A City of Angels: How Social Media is Bringing LA Closer to Utopia. 10:30-11:00am.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

OCTOBER 11, 2017

Los Angeles-based FastPay announced today that it has acquired AnchorOps , a developer of electronic payment solutions for media buyers. AnchorOps was based in Westborough, Mass, and was founded in 2012. The two said AnchorOps' payment solutions were exclusively designed for media industry.

Acquisition 100

Acquisition Media Los Angeles Design 100

InfoChachkie

JULY 9, 2012

Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands. By allowing advertisers to purchase ads across a cadre of YouTubers, Internet TV networks can achieve their efficiency and reach goals. I got the power.

Google 133

Google Develop Development Funding 133

Both Sides of the Table

APRIL 25, 2011

They feel very confident they can hit $18 – 20 million in 2012. So assume that in 2012 the company would do $20 million in sales and $2 million in profits (10%) and 2013 they would do sales of $25 million and $4 million in profit (16% net margin) and then slow growth in 2014 to $30 million and $6 million in profit (20% profit).

Services 332

Services Venture Capital IP Startup 332

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They have more page views than even Google.

Social Network 318

Social Network Networking Web 2.0 Startup 318

Tech Zulu Event

FEBRUARY 19, 2014

You might be aware of their products – perhaps having seen their digital media signs in your favorite local restaurant or bar, but what you might not know is their compelling founders’ story and unique company culture. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising.

Social Media 106

Social Media Startup Screening Advertising 106

Tech Zulu Event

JUNE 11, 2012

TALK NYC Heads to SOHO House, Bringing Madison Avenue to West Hollywood on June 13, 2012. State of Content is an unrivaled opportunity to connect and collaborate with today’s leading influencers, executives, and entrepreneurs in the new establishment of advertising, marketing & technology.

Content 61

Content Los Angeles West Hollywood Angel 61

Xconomy

NOVEMBER 19, 2017

ScoreStream, a five-year-old startup that created a social media platform for crowd-sourcing local sports scores, has raised $3.7 million since it was founded in 2012. CEO Derrick Oien said Friday that ScoreStream recently completed a Verizon R/GA digital “Media Tech.

Avalon 56

Avalon Invest Social Media Media 56

Tech Zulu Event

FEBRUARY 1, 2012

As we’re out we all like to indulge in our social media accounts with sharing updates, media, and check-ins. During this year’s 2012 Consumer Electronic Show (#CES), we were sponsors to the demoing of the new venue management solution from the nightclub and nightlife web application called SocialNightLife.com.

Social Media 87

Social Media Web Media Platform 87

Tech.Co

DECEMBER 29, 2023

RunwayML Runway is an applied AI tool artists can use to create AI-generated media, like video, audio and text. To top it all off, the AI startup recently partnered up with Getty Images, one of the largest repositories of paid stock imagery, to develop a new generative AI model ‘Runway’ geared towards the film and advertising industries.

Startup 195

Startup Generative AI Newsletter Tool 195

Tech Zulu Event

JUNE 11, 2013

ABC Family, Fox, Universal Music, Google, Facebook, Demand Media, MyLife, Riot Games, DFJ Frontier, Rustic Canyon, GRP Partners, Siemer and Associates, Marketshare, Saatchi Online, OMD, Ignited, Rubicon Project, Smashbox Cosmetics, NFL, UCLA, USC, and dozens of start-ups. Opening Party hosted by Demand Media with KCRW at the Viceroy.

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

Tech Zulu Event

AUGUST 7, 2013

Social media aggregator RebelMouse recently raised $10.25 Launched in 2012, RebelMouse allows users to aggregate together all their social media content and is being used by individuals, bloggers, firms, brands and many more others. Based in New York, RebelMouse is set to use the $10.25 ” Top Clients.

Funding 71

Funding Journal Social Media Startup 71

Tech Zulu Event

OCTOBER 19, 2012

Elite media giants, agencies and brands flew in from around the country to discuss the rapidly changing and complex ecosystem evolving between the primitive television and social engagement union. Social media giants Twitter and Facebook were both on hand to present their latest findings of their contributions to social television.

Conference 78

Conference Beverly Hills Social Media Media 78

Tech Zulu Event

NOVEMBER 13, 2012

Fan Appz, a Santa Monica headquartered firm founded in 2010, and a Facebook Preferred Marketing Developer (PMD) today Tuesday launched its Personalized Marketing Platform, a next-generation social media marketing solution set to help firms convert fans into customers and increase repeat purchases by turning good customers into great ones.

Platform 82

Platform Help Customer Custom 82

Tech Zulu Event

FEBRUARY 19, 2014

You might be aware of their products – perhaps having seen their digital media signs in your favorite local restaurant or bar, but what you might not know is their compelling founders’ story and unique company culture. ” The large social media screen is Enplug, five iterations later. Focus on Value, Not Advertising.

Social Media 81

Social Media Startup Screening Advertising 81

Startup Professionals Musings

AUGUST 2, 2012

As outlined a while back by Adam Holden-Bache on Social Media B2B , I’m convinced that business-to-business has more money and more untapped opportunities, along the following lines: Strategic partnerships. Sponsorships and advertising. Coopetition,” or strategic cooperation with a competitor is another angle. Incentives or rewards.

Services 82

Services Competition Mobile Entertainment 82

Tech Zulu Event

JULY 31, 2013

They jumped on YouTube advertising taking advantage of the lower cost per click compared to traditional Google Adwords. 12,000 people signed up in the first 48 hours after the Dollar Shave Club video went live in 2012. 7 – The line between art and marketing/advertising is now very blurry. 2 – Get right to the point.

Dollar Shave Club 101

Dollar Shave Club Customer Custom Marketing 101