Digiday Mobile
SoCal Tech Calendar
FEBRUARY 24, 2012
Thursday, March 1, 2012 -- Digiday Mobile: Putting the Third Screen First. Even DR advertising has large hurdles to overcome on the small screen. Mobile Media is stealing attention from every other form of media, especially the traditional Web. Yet it has barely put a dent in the budgets spent on online, let alone on TV.
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