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What Mattered in 2012: Kevin Winston, Digital LA

socalTECH

Kevin Winston , is the organizer of Digital LA , the popular and widely attended networking organization for the Los Angeles startup, web, movie, music, marketing, and social media community. This past year 2012 was all about forming teams, picking players, and choosing uniforms. What was the biggest news for you/your firm this year?

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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. They offer a point-of-view about their market.

Marketing 389
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New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

That 2012 storm inflicted nearly $70 billion in damage and killed 233 people across eight countries from the Caribbean to Canada. The disaster only furthered New York’s resolve to be more aggressive with its climate action.

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The Shed is a startup out of Virginia trying to revive the rental-for-everything business

TechCrunch LA

Launched by Karen Rodgers O’Neil, a longtime marketing executive, and Daniel Perrone, a serial entrepreneur and technology executive whose previous company, BroadMap, was acquired by Apple; The Shed hopes to take the rental model that Home Depot has turned into a billion dollar business line and take it to the masses.

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

A version of this article previously appeared on Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Tool Users - Startups often have a long gestation period in which the team is in discovery mode, defining the company's value proposition, target market, pricing, business model, etc.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Talk about the market, when you say you're outside Google and Bing, explain what that means? Years later, I bought the company back, and we rebranded in 2012 to Ad.net. Marketing dollars start to go away in any difficult economy. We've been around for quite awhile. How has that affected you? E-commerce has become a huge factor.

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Southern California's Top 10 Most Popular Tech Stories Of The Year

socalTECH

What was Southern California's technology community most interested in 2012? an article was accessed on our publication. numbers should be released in the next week for 2012. site in Texas, garnering some of the highest traffic this year on an article. As 2012 turned. As part of our. venture capital exits in.