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Why Your Marketing Campaign Sucks

Both Sides of the Table

Mostly it’s because your marketing campaigns suck. Or more directly – they are likely narcissistic resuscitations of your newest features or bragging points that nobody but your marketing team and your mom care about. ” Of course not. They offer a point-of-view about their market. More strategic.

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Rock Star Marketing

SoCal Tech Calendar

Wednesday, July 25, 2012 -- Rock Star Marketing. Marketing is at the core of everything. You market to investors. You market to vendors. You market to your employees and you market to recruit the best employees. You market to your employees and you market to recruit the best employees.

Marketing 113
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New markets emerge for carbon accounting businesses as cities like LA push proposals

TechCrunch LA

That 2012 storm inflicted nearly $70 billion in damage and killed 233 people across eight countries from the Caribbean to Canada. With this move, Los Angeles wants to hitch its wagon to this momentum and is actively looking for tech busineses that can help with carbon accounting.

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Just raises $8M in its effort to beat Root at the car insurance game

TechCrunch LA

For now, it’s only available in Arizona, although the company plans to expand to other markets such as Texas, Nevada, Pennsylvania, Ohio and Georgia. Of course, Just is not the first company to offer personalized auto insurance. There’s Metromile, which launched its personalized pay-per-mile auto insurance in 2012.

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Upfront Ventures Raised New $280 Million Fund

Both Sides of the Table

We’ve been dying to tell you all for a while that we had raised a new venture capital fund and of course given SEC filing requirements the story was somewhat already scooped by the always-in-the-know Dan Primack a few weeks ago. Our last fund we raised was in 2012 and we began investing it in April of 2012.

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TechZulu Heads to CES 2012! And Your Chance to Win A Kindle Fire!

Tech Zulu Event

Network with hundreds over delicious four course dinner followed by panel on Attracting Venture Capital, and Top Trends for Social Media, Mobile Apps and Consumer Devices. Share their perspectives for trends shaping the connected TV market, mobile and web apps, iPad, content discovery.

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Why Entrepreneurs Hate (Most) MBAs

InfoChachkie

Despite the proliferation of entrepreneurial courses within Business Administration programs, business schools are essentially vocational training grounds for consultants and investment bankers. Unfortunately, the 2012 QS TopMBA.com Applicant Survey notes that, on average, MBAs expect to earn $153,000 upon graduation.