Identifying Pain in the First Step in a Sales Process – Here’s How
Both Sides of the Table
JUNE 17, 2013
The point of PUCCKA was to develop a common methodology to make sure our whole team approaches sales with the same mindset and to give us a language to talk with each other about our prospects, as in, “have you identified your customers pain point yet?”. The goal is to get the customer speaking about their organization.
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