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Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

socalTECH

Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013. Ehrlich joined Mogreet earlier this year. READ MORE>>.

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Here’s What’s Driving Collaborative Consumption and Where the Market May Head Next

Both Sides of the Table

Final le web london (june 2013) from Mark Suster. Declining prices & margins in a small market is much less interesting. I believe that market conditions drive innovation as much as great entrepreneurs do. Market meet reality. I described that phenomenon in this post. Add unemployment to debt.

Marketing 361
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2013 Startup Forecast

SoCal Tech Calendar

Thursday, January 24, 2013 -- 2013 Startup Forecast. TechZulu is excited to invite you to the 2013 Startup and Entrepreneurial Forecast taking place on Thursday Jan. We have a line up of amazing speakers who will share their insights and forecast for startup trends in 2013. 24 7pm at The ROC in Santa Monica.

Startup 113
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PMI-OC January 2013 Dinner Meeting

SoCal Tech Calendar

Tuesday, January 8, 2013 -- PMI-OC January 2013 Dinner Meeting. Hank Mondaca, a marketing specialist and vice president, western region at Sonic Mobile USA, will discuss mobile marketing communication tools for today's innovative project managers at the Jan. 8, 2013, meeting of the Project Management Institute?s

PMI 124
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Southern California Accelerator Report Card: Q1 2013

socalTECH

There''s been a lot of activity over the past two years in the Southern California accelerator/incubator market, with numerous groups (Amplify, EvoNexus, K5, LaunchpadLA, MediaCamp, Science, StartEngine, and many, many others) looking to help entrepreneurs start and fund their companies. But, how successful have they been?

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uSamp Names Marketing Chief

socalTECH

Los Angeles-based market research technology provider uSamp announced this morning that it has promoted Andy Jolls to the post of Chief Marketing Officer for the company. The company said that Jolls will oversee marketing of its various brands, and also oversee corporate marketing, demand generation and communications.

Marketing 147
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The Power Of Mouth To Mouth Marketing

InfoChachkie

One that he particularly struggled with was "word-of-mouth marketing,”which he consistently referred to as "mouth-to-mouth marketing." We adopted his phrasing and made it our mission to devise creative, mouth-to-mouth marketing initiatives. I now realize why guerrilla marketing is not for the timid. we sure do.

Marketing 239