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Mogreet's Serena Ehrlich Tapped For Mobile Marketing Award

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Serena Ehrlich , Director of Marketing of Los Angeles-based Mogreet --and who is also well known in Los Angeles for her work with the Los Angeles chapter of the Social Media club--has been recognized by Mobile Marketer as one of its Mobile Women to Watch 2013. Ehrlich joined Mogreet earlier this year.

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Developing a Content Strategy for Social Media

SoCal Tech Calendar

Thursday, January 17, 2013 -- Developing a Content Strategy for Social Media. Do you find it difficult to come up with topics to post to your social media channels? hr class to learn how to develop a social media content strategy for your company. Coloft Academy. Come join us for this 1.5

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Beginner's Social Media Workshop: Setup and Content Strategy

SoCal Tech Calendar

Saturday, January 26, 2013 -- Beginner's Social Media Workshop: Setup and Content Strategy. It's a new year and you have no more excuses, it's time that you clean up your brand's social profiles and start being active online! Don't miss out on your opportunity to make 2013 the most viral year ever for your company!

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Jam City Highlights Social Media Stars in Cookie Day Promo

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Los Angeles-based mobile game developer Jam City is turning to two social media stars--sisters Justine (aka iJustine) and Jenna Ezarik--in an online social media promotion around National Cookie Day, which is December 4th. READ MORE>>.

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Southern California Startups Raise More Than $598.4M In VC In Q4

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in the quarter and social media darling Snapchat raised $50.0M. Los Angeles led the region with $309.79M in total investments for Q4 of 2013, with San Diego ($145.0M) and Orange County ($143.6M) with nearly the same venture investment toal. southern california venture capital investment moneytree quarterly q42013 2013'

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Is Your Use Of Social Media For Marketing Working?

Startup Professionals Musings

Isn’t it frustrating to think you finally understand something in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? In a recent book on social media by Jim Tobin, “ Earn It. Where are the young social media users going?

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The Old Ways Of Social Media Marketing Are Broken

Startup Professionals Musings

Isn’t it frustrating to think you understand something new in business, like marketing with social media, only to realize that the landscape changed while you were looking at other priorities? Don’t Buy It ,” which asserts that “earned” social engagement drives far better business results than paid social exposure.