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Zefr Names New Board Member

socalTECH

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms as YouTube and Facebook, said this week that it has named a current Bed, Bath, and Beyond exec to its board of directors. Zefr is led by co-CEOs and co-founders Rich Raddon and Zach James.

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Google Cloud will launch its Los Angeles region in July

TechCrunch LA

During an event in Los Angeles today, Google specifically positioned this region as ideal for the media and entertainment industry in the area. But as Google announced today , the new Los Angeles cloud region will go live in July, making it the company’s fifth region in the U.S. That’s not what Google is focusing on today, though.

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Social Media Faking It – Cheaper Than You May Think, But Still Not Worth It

InfoChachkie

How much will social media fame cost you in 2014? This reality encourages some high-profile individuals to manipulate their social media standing by acquiring fake followers. Thus, if you purchased all of the social media "juice" shown here, it would only cost you about, $6,804. The Cost Of Fake Fame. The Downside.

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Big tech companies are looking at Hollywood as the next stage in their play for the cloud

TechCrunch LA

This week, both Microsoft and Google made moves to woo Hollywood to their cloud computing platforms in the latest act of the unfolding drama over who will win the multi-billion dollar business of the entertainment industry as it moves to the cloud. “I n media and entertainment there are lots of isolated studios around the world.

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Enplug: Bringing Social Media To A Display Near You

socalTECH

What''s unique about it, it is stream live social media, and actually puts that social media content on the display right in front of you. Nanxi Liu: In 2010, an industry report came out that predicted that digital signage was going to be a $4 billion market in 2014. Our software is an open platform. That''s ridiculous.

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Glossier just laid off one-third of its corporate employees, mostly in tech

TechCrunch LA

W]e are shifting our technology strategy to leverage external partners for parts of our platform that we’re currently maintaining internally,” Weiss wrote in the email announcing the layoffs to staff. The cuts, which amount to around one-third of Glossier’s corporate workforce, will primarily impact the company’s technology team. “[W]e

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SPACES Expands Advisory Board

socalTECH

Playa Vista-based virtual reality content developer SPACES announced on Wednesday that it has added Ian Richter, the former EVP of franchise and emerging platform development at Legendary Entertainment, and Joe Garlington, formerly of Walt Disney Imagineering, to its advisory board. Boost VC, Colopl VR Fund, GREE Inc., READ MORE>>.