On Launching a Brand – Upfront Ventures Four Months In
Both Sides of the Table
NOVEMBER 11, 2013
I often advise startup companies not to try and pin all of your brand equity into an announcement. It’s something you must earn over time by living up to the name you define. We are trying hard to live up to the guidelines we laid out for our investors, our portfolio companies and our community. It would be out of sync.
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