2015 Coach Customer 
Both Sides of the Table
DECEMBER 11, 2022
In those years I learned to properly build product, price products, sell products and serve customers. I had realized that I didn’t have it within me to be as good of a player as many of them did but I had the skills to help as mentor, coach, friend, sparing partner and patient capital provider.
Startup Professionals Musings
NOVEMBER 7, 2015
Most importantly, it’s more about being a proactive leader who connects to customers and the team deeply, rather than a bright light that struggles to be seen amidst the glare of a million other bright lights. Marty Zwilling Published on IvyExec.com on 11/05/2015. Everyone recognizes the visible and verbal queues of energy.
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Both Sides of the Table
JANUARY 6, 2014
The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.
Startup Professionals Musings
OCTOBER 3, 2015
Entrepreneurship is all about leading – leading customers to a new product or service, leading a startup team to peak performance, and leading a new business to the market opportunity, while providing maximum return to stakeholders. Pretend to be a customer or client of the business you lead. People ignored see no leadership.
Startup Professionals Musings
OCTOBER 10, 2015
Does it mean the right thing from a customer perspective, societal impact, maximizing business returns or personal benefit? Another article indicates that 80 percent of customers continue to base some portion of their buying decisions on their perceptions of the company’s ethics. Be a coach, rather than a dictator.
Startup Professionals Musings
JULY 18, 2015
Treat a startup as a customer, not a client. A client relationship suggests that the consultant is in charge, whereas the customer designation recognizes the more modern model of the customer in control. It also highlights all aspects of required customer service, satisfaction, loyalty and referrals to peers.
Startup Professionals Musings
OCTOBER 23, 2015
Customize your organizational structure based on individuals' strengths. Technology can be used to facilitate customer support and sales, as well as enhance your product. Comparisons should always be with competitors and customer expectations of excellence. Marty Zwilling First published on Entrepreneur.com on 10/14/2015.
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