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Mobile Marketing

SoCal Tech Calendar

Tuesday, June 26, 2012 -- Mobile Marketing. There's been a lot of excitement in the mobile advertising space lately as recent announcements from Facebook, Twitter, Google, and Apple, etc. The mobile phone is the perfect platform for marketers to engage consumers wherever they may be. in 2011 to more than $20B by 2015.

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What I Learned In 2015: Jeb Spencer, TVC Capital

socalTECH

Jeb Spencer: For TVC, closing on our new $115 million software focused growth equity fund at the end of last year made for an exciting 2015. Frost & Sullivan just named MediaPlatform the product leader in enterprise video platforms. Who or what do you think had the biggest impact on the technology industry in 2015?

Capital 100
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Rubicon Project: Mobile Ads Now More Than 20 Percent Of Revenues

socalTECH

Los Angeles-based Rubicon Project says that mobile advertising spend is now more than 20 percent of the activity on its ad platform, as the company has ramped up its mobile efforts. The company said mobile managed revenue is expected to surpass $200M in its fiscal 2015. READ MORE>>.

Mobile 100
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Some Thoughts on Twitter as a Micro-Blogging Tool

Both Sides of the Table

. — Mark Suster (@msuster) May 29, 2015. It turns out that it works fine how I did it with the web version of Twitter but not with mobile. 1/ Twitter started off positioned as a micro-blogging platform but in the end became more of an RSS reader. Mark Suster (@msuster) May 29, 2015. Mark Suster (@msuster) May 29, 2015.

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Flipagram: More Than 1,000 Verified Musicians Added In 2015

socalTECH

Los Angeles-based video story app developer Flipagram said Wednesday that it added more than 1,000 signed, musical artists to its "Flipagram Verified" platform, letting those artists make their music available to Flipagram's users. The company says that its users have created over 250 million "Flips" on its platform in the last two years.

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Why Seriously Thinks Mobile Games Are Key To Hollywood's Future

socalTECH

In the mobile age, what is the key to connecting and engaging with users, and where does Hollywood''s creative content fit into the mix? According to LA mobile game maker Seriously (www.seriously.com), mobile games are the best way to engage with the mobile generation. We''ve got a situation in the U.S.,

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Robotoki Nabs Funding For Zombie Apocalyse Game

socalTECH

Nexon said the investment will go towards developing games based on Robotoki's multi-screen, cross-platform games. Robotki's first title is Human Element, a first-person, survival game based on a "zombie apocalypse", and is expected to be released in Q4 of 2015 across consoles, PC, and mobile platforms. READ MORE>>.

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