Startup Professionals Musings

SEPTEMBER 12, 2016

As a startup advisor, I see too many entrepreneurs get distracted by technology or their favorite cause, and then wonder why they can’t find an investor, attract customers, or build a long-term business. Customers now put big value on experience, social impact, empowerment, and feedback.

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Customer Custom Competition Netflix 101

Startup Professionals Musings

OCTOBER 22, 2016

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

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SoCal Tech Calendar

NOVEMBER 3, 2016

Wednesday, November 9, 2016 -- Disrupt Your Market to Grow Big and Grow Fast. join us at our November Entrepreneur Speaker Series event where Tom White, Director of the Los Angeles Cleantech Incubator at CSUN, will reveal the secrets to “Disrupt Your Market to Grow Big and Grow Fast.” Cal Lutheran Center for Enterpreneurship.

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Marketing Incubator Los Angeles Pricing 100

SoCal Tech Calendar

AUGUST 18, 2016

Wednesday, August 24, 2016 -- The Roadmap to Commercialization: From Market Entry Through Exit Strategy. How well do you really know your target customer? Search for and discover your best niche customers 2.Create Tritech SBDC. Why is the right business model critical to your venture start-up’s success?

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Marketing Startup Course Customer 100

Startup Professionals Musings

DECEMBER 2, 2016

In my role as a business advisor, I often see well-meaning entrepreneurs try to be everything to everyone, which results in many things done poorly, and few totally delighted customers. People are confused by multiple messages, and employees are frustrated trying to personalize customer experiences.

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Customer Custom Design Oracle 94

InfoChachkie

AUGUST 8, 2016

It may seem hard to believe, but even in 2016, there remain a number of successful consumer brands that are not sold online. I thought it would be interesting to understand the challenges and concerns of entrepreneurs who began selling online for the first time in 2016, so I sat down with Heidi Muther, COO at Z S upply , LLC.

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Tech.Co

MAY 12, 2016

Or, if your startup is already dominating the market, do you want to thank your customers in a special way? The 2016 Silicon Beach Startup Fair will give you that opportunity. Do you struggle connecting with your users or gathering mission critical data that will determine your products success? Yes, USERS , not other techies.

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Santa Monica Startup Advertising Customer 70

socalTECH

SEPTEMBER 24, 2019

Carlsbad-based Zingle , a developer of mobile messaging and customer experience software for the hospitality, travel , and retail markets, has been acquired by San Francisco-based Medallia , a provider of customer experience management software. Medallia said it will pay approximately $42M in cash for Zingle.

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Artificial Inteligence Custom Customer Tool 133

InfoChachkie

SEPTEMBER 20, 2016

However, savvy startups can leverage LinkedIn to create a customer acquisition and a churn reduction tool. However, in some cases, especially with its larger customers, the company displaces a competitor. A key component of SimpleLegal’s strategy is the strong relationships it establishes with its customers.

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Customer Custom Software Review Technical Review 100

Startup Professionals Musings

MARCH 25, 2016

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own needs and wants. That’s the right place to start, but real growth and scale requires attracting customers who are not like you. Update your technology to reach new customer segments.

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Customer Custom Marketing Social Media 55

socalTECH

JULY 29, 2020

Santa Barbara-based Anchore , a provider of security and compliance tools for the "container" market, said it is expanding its footprint internationally, with an office in the United Kingdom. According to Anchore, the new office in the UK will be for its sales and customer support teams, and it also plans additional hires.

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socalTECH

FEBRUARY 3, 2021

Los Angeles-based Centerfield, a marketing and customer acquisition company backed by private equity investor Platinum Equity, says it has acquired both Business.com and Savings.com. Financial details of the acquisition were not announced. The company was acquired by Platinum Equity in December 2019. for the domain name.

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Startup Professionals Musings

DECEMBER 9, 2016

These days, building a new business is all about visibility and marketing, no matter how great or innovative a solution you bring to the table. In fact, having one marketing guru on the team alone won’t get you very far. Mobilize the total power of your team to not only build the product, but also build the market. Give credit.

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Marketing Coach Mentor Social Media 89

Startup Professionals Musings

JANUARY 9, 2017

The average business person fights a customer culture shift, rather than looking for it. Thus I recommend that the rest of us need to step outside our comfort zone, and start practicing some specific strategies to recognize cultural shifts, and maybe even start a few trends of our own: Embrace online social interaction with customers.

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Customer Custom Marketing Startup 56

socalTECH

SEPTEMBER 1, 2016

Carlsbad-based in-flight, satellite Internet provider ViaSat announced this morning that it has inked a deal with European satellite operator Eutelsat , where they will jointly provide services to the European airline carrier market. Financial details of the wins were not announced.

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Networking Services Customer Custom 113

TechCrunch LA

AUGUST 9, 2022

Beauty may be in the eye of the beholder, but when it comes to getting ahold of an appointment for your hair or another treatment…that’s a different story: The bespoke nature of a lot of the work has meant that a large swathe of the professionals providing these services have stayed offline when it comes to interfacing with customers.

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SoCal Tech Calendar

OCTOBER 29, 2016

Friday, November 4, 2016 -- Digital Growth Summit – Los Angeles. What: 10 panel topics and 8 deep dive breakout sessions that help digital marketers build a better online presence to engage customers and track results. MediaLeaders.

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Both Sides of the Table

MARCH 30, 2016

It is an heroic accomplishment in a brutal fund-raising market in which only market leaders can bring in that sort of money. Every VC who’s been the business for a long time realized first hand that the VC markets were changing rapidly as early as Q3 of 2015. But of course public markets had begun gyrating. $30 million.

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InfoChachkie

JUNE 30, 2016

By 2016, the video had been watched over 218 million times. Many companies unknowingly Rickroll their would-be customers by improperly aligning their products’ capabilities with their marketing messages. A marketing brand serves a similar purpose. What the brand means to your customer means everything.

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socalTECH

APRIL 11, 2016

Goleta-based Resonant , a developer of RF radio filters used for the smartphone and other markets, is struggling, and may run out of cash, according to a report. The report, from the Pacific Coast Business Times, says Resonant only has enough cash to support operations through the second quarter of 2016.

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TechCrunch LA

DECEMBER 16, 2018

Maybe it’s time for some… Bulletproof Coffee, Modafinil, nootropics, microdoses of acid, caffeine from coffee, caffeine from bracelets , aromatherapy, noise-canceling headphones, meditation, custom co-working spaces, or productivity apps? I first tried Microdose VR in 2016 at the Esalen Institute in Big Sur.

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Research Los Angeles Entertainment Product 242

socalTECH

MARCH 8, 2018

ShippingEasy , the developer of cloud-based shipping, inventory management, and customer marketing software arm of El Segundo-based Stamps.com is targeting third party Amazon sellers today, with a new product release. READ MORE>>.

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El Segundo Software Review Software Sales 100

socalTECH

MARCH 17, 2016

Green Dot said that it does not expect revenues from the deal to be material to its 2016 financial guidance, however, the deal provides significant exposure to Green Dot's GoBank service to a large number of people. GoBank is a FDIC insured, mobile-online banking service, which the company has been marketing to its debit card customers.

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Pasadena Demand Mobile Services 100

TechCrunch LA

DECEMBER 15, 2021

The financing brings the previously under-the-radar company’s total raised to $65 million since its 2016 inception. So far, its growth has been “completely organic,” with no marketing team, according to the CEO. Our cost of customer acquisition is very low relative to a lot of fintechs,” he said.

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Mobile Artificial Inteligence Startup Los Angeles 208

socalTECH

OCTOBER 11, 2016

Los Angeles-based Internet services and online publishing giant j2 Global says it has acquired four more companies, all completed in the third quarter of 2016. The company said all four acquisition will help it grow its global customer base, provide access to new markets and expand its lineup.

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Company Companies Acquisition Los Angeles 100

socalTECH

AUGUST 27, 2018

The company said that Holmes will lead operational management of the inbound customer queue, customer care, specialty services and supply. Holmes has been Director of Strategic Partnerships at BigRentz since 2016. BigRentz is backed by Los Angeles private equity investor St. Cloud Capital. BigRentz was founded in 2012.

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Equity Los Angeles Customer Custom 100

TechCrunch LA

OCTOBER 9, 2018

A booming American economy coupled with failing infrastructure and a low-margin business reluctant to adopt new technologies have put stress on domestic logistics companies in the $900 billion market for U.S. The two men began planning the business in 2016 and only launched the service in the beginning of this year. trucking services.

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Startup Los Angeles Capital Pricing 191

Both Sides of the Table

FEBRUARY 24, 2016

million in funding on TechCrunch led by Harmony Partners and Upfront Ventures to double its footprint of 3 cities (New York, Chicago & Washington DC) to 6 in 2016. We raised this capital in what has increasingly become a difficult market for fund raising so I’d like to share with you some details on how we get it done.

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Startup Pricing Marketing Product 150

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

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Product Case Study Customer Custom 95

Startup Professionals Musings

JUNE 29, 2016

Have you noticed that the really big startup wins in the last couple of decades have come from creating and dominating new market categories, more than just new solutions? Bold entrepreneurs put more effort into communicating the new market ecosystem value, and their natural product fit. But now I believe that times have changed.

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Entrepreneur Marketing Design SpaceX 61

Startup Professionals Musings

JUNE 17, 2016

For too many small businesses, customer service is still seen as a “burden.” The report also indicates that customer problem experiences continue to increase, up four percent to 54 percent since the last study. These days, relationships and online reviews are key drivers for over 80 percent of new customers.

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Customer Custom Startup Satisfaction 56

Startup Professionals Musings

JUNE 15, 2016

With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums.

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Marketing Startup Social Media Newsletter 58

Startup Professionals Musings

FEBRUARY 13, 2016

Investors want to hear about customers with money who have a painful problem that you can solve now. Investors are looking for a concise description of your product or service without technical jargon or fuzzy marketing terms with value quantified in customer terms. What are your specific marketing and sales plans?

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Invest Startup Slides Equity 108

Tech.Co

DECEMBER 29, 2023

While the market isn't short of spritely, innovative entrepreneurs, harsh economic headwinds combined with a pullback in investor spending have made it harder than ever for budding businesses to break through. Source: runwayml.com In June, Runway raised $141 million in funding, nudging its market valuation to an envy-inducing $1.5

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Startup Generative AI Newsletter Tool 195

Startup Professionals Musings

OCTOBER 12, 2016

Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more. Market and customer positioning.

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Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

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Startup Marketing Study SEO 150

socalTECH

MARCH 10, 2017

Robert Blatt: We say to people that we do customer experience for multi-location brands. Our platform enables them to manage the digital representation of their locations, and engage with consumers in paid, social, and search, to improve that customer experience. So what does your customer look like nowadays? ,p>

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