Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? While thinking about the parameters of traction, and how to measure it, I was impressed with a new book, “ Scaling Lean: Mastering the Key Metrics for Startup Growth ” by Ash Maurya, a serial entrepreneur, and creator of the one-page business modelling tool Lean Canvas.

Metrics 57

Metrics Funding Startup Customer 57

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016? In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters.

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. You can’t demand total loyalty from all, so you have to learn to accept criticism without being defensive.

Social Network 59

Social Network Startup Demand Entrepreneur 59

Startup Professionals Musings

AUGUST 8, 2016

Investors look for sales at full price, to people you don’t know, to validate demand, price, and margin. Show an aggressive marketing and sales plan. The smart ones identify and budget innovative approaches, and use metrics to tools to monitor effectiveness. Marty Zwilling First published on Forbes on 08/02/2016.

Entrepreneur 58

Entrepreneur Ideas Pricing Customer 58

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. The metrics were good but we wondered how much better they would be when we expanded our product. But that’s harder to build in 2016 than it was in say 2005. The top 5 players combined control less than 25% of the market.

Startup 150

Startup Marketing Study SEO 150