Startup Professionals Musings

NOVEMBER 14, 2016

In today’s market, no solution is perfect for everyone, so achieving perfection is unrealistic and unproductive. I recommend that entrepreneurs test the market with a minimum viable product (MVP), before burning resources on the ultimate solution, only to find the market has changed. Fight procrastination and fear of failure.

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Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

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Startup Professionals Musings

DECEMBER 23, 2016

Now it’s all about how fast you recognize and adapt to market change, new competitors, and new technology. Smart entrepreneurs overtly plan every month to re-sync their vision and objectives with newly-learned market realities. It’s better to listen carefully, test them market, and take baby steps in the beginning.

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Social Media Metrics Startup Technical Review 67

Startup Professionals Musings

DECEMBER 12, 2016

It’s tempting for technical founders to seek more depth on technical issues, when they need marketing and financial help. Provide the mentor with your relevant business metrics and data, if possible, before each meeting, to allow them to do prior homework as required. Marty Zwilling First published on Inc.com on 11/24/2016.

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Startup Professionals Musings

JULY 29, 2016

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Continually add new marketing and distribution partners. Real growth always requires real marketing.

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Search Engine Optimization Startup Social Media Metrics 57

socalTECH

JANUARY 30, 2017

Jay Goss: I got involved around April of 2016, as the company was putting the final pieces together on the app. Everything I described to you has now been really well validated for product-market-fit, and the company is now ready to become a company, not just a development shop. Our tagline, is where strangers become friends.

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Startup Professionals Musings

JULY 22, 2016

You need to quantify measurable criteria for success, using business metrics. Effective progress requires a detailed project plan, milestones, resource assignments, metrics, and status meetings on a regular schedule. Marty Zwilling First published on Forbes on 07/15/2016. It takes the right people to make a breakthrough happen.

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Startup Metrics Entrepreneur Resource 56

Startup Professionals Musings

JANUARY 2, 2017

For example, what looks like a sales revenue problem may actually be a new competitor offering, a marketing decline, or a lag in receivables. Establish metrics to assure solution and prevent recurrence. Define the required metrics, including a check for side effects and follow-on problems. It’s easy to jump to conclusions.

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Metrics Entrepreneur Examples Coach 58

Startup Professionals Musings

DECEMBER 6, 2017

exabytes per month at the end of 2016, of which half was video. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. Look beyond today’s requirements for entire new market opportunities.

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Startup Social Media Entertainment Metrics 55

Startup Professionals Musings

JULY 13, 2016

Companies follow each other rather than the market. Businesses firmly ensconced down an existing path find it hard to leave their comfort zone or jeopardize current revenue streams, and tend to prioritize the value of incremental change, even in the face of new markets, technology, or economic conditions. Change is hard.

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Startup Professionals Musings

MARCH 7, 2016

Companies that do this best become market leaders. Smart entrepreneurs architect a value chain that includes customers, partners and vendors, based on market dynamics. Set business goals and milestones, and use metrics to track performance. Marty Zwilling First published on Entrepreneur.com on 02/26/2016.

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Ideas Technical Review Google Startup 59

LATechDigest

OCTOBER 26, 2016

— LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. — LATech Digest (@LATechDigest) October 25, 2016. Packed house for startup marketing panel at #latechsummit pic.twitter.com/m69V5KEJhr.

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Snapchat Lootcrate Riot Games Downey 40

Startup Professionals Musings

DECEMBER 30, 2016

Some experts have tied this market to location detection hardware (GPS), but even that is now pervasive on all smart devices. You need metrics to show dominant penetration of the relevant customer demographic, added value over existing media, and real customer testimonials of value. Local businesses expect proof of value, not promises.

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Startup Professionals Musings

AUGUST 19, 2016

As the business grows, it pays to learn how to use automated financial tools, and review the key financial metrics daily. With new disciples come the new pitfalls listed above, which can undo all the initial market acceptance. Marty Zwilling First published on Forbes on 08/13/2016. That’s a win-win combination for everyone.

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Startup Professionals Musings

AUGUST 8, 2016

Show an aggressive marketing and sales plan. With today’s rapid pace of change and information overload, word-of-mouth and social media alone is not a viable marketing plan. The smart ones identify and budget innovative approaches, and use metrics to tools to monitor effectiveness.

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Startup Professionals Musings

JANUARY 30, 2016

Sets realistic goals with milestones and metrics to gauge progress. As a startup founder, you need to realize that the “buck stops with you,” even if the economy falters, the market changes or a major competitor appears at the worst possible moment. Marty Zwilling First published on Entrepreneur.com on 01/20/2016.

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Startup Professionals Musings

MAY 9, 2016

Most begin by doing the product development, marketing and sales alone, but struggle making the transition to hiring and coaching others, defining repeatable processes and focusing on future strategy. Marty Zwilling First published on Entrepreneur.com on 04/29/2016. Not every entrepreneur needs to scale.

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Social Network Startup Demand Entrepreneur 59

Startup Professionals Musings

SEPTEMBER 19, 2016

As an entrepreneur looking for an idea, it makes sense to explore problem areas within your knowledge comfort zone, but when you are building a business with the solution, you have to stretch your comfort zone to keep up with the market and stay ahead of competitors. Define and use metrics to measure your progress.

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Social Network Startup Ideas Entrepreneur 94

Xconomy

SEPTEMBER 23, 2016

MediaScience, a market research company based in Austin, TX, tries to detect hidden attitudes among members of test panels by capturing their facial expressions, eye movements, heart rate, and other biometric characteristics. But if adults want to immerse themselves in the battle of opinions, there’s a new app on the market.

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Technical Review News Social Media Startup 40