Remove 2016 Remove Marketing Remove Social Media
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Sherman Oaks Digital Marketing Meetup

SoCal Tech Calendar

Wednesday, June 15, 2016 -- Sherman Oaks Digital Marketing Meetup. Introduction to the Online Marketing Group. In this meeting we will be laying the ground work for digital marketing, SEO (search engine optimization), Social Media, PPC (pay per click) campaigns, CRM systems, and more. See [link] (more)

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Reflections on 2016: Brad Brooks, TigerText

socalTECH

This holiday season, we are again sharing the reflections on 2016 from Southern California's technology ecosystem. Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper.

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Entity Academy, an edtech startup that trains, mentors and places women in tech roles, secures $100M

TechCrunch LA

Jennifer Schwab, the founder and CEO of Entity, has built the business since 2016 on virtually no outside funding, but said that this latest financing is a precursor to the company working on its first, more traditional VC-led equity round. Since 2016, some 400 students, almost all women, have completed the course.

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7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

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GumGum Passes $100M In Annual Revenues Mark

socalTECH

Santa Monica-based GumGum , which is using computer vision in the programmatic advertising market, sports, and social media, said today that it has just passed up the $100M in revenues mark. GumGum said its revenues in 2016 were $72M, and it expects to have revenues of nearly $110M in 2017. READ MORE>>.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements about space travel, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices. Heroic credibility requires bold statements and values.

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LAVA Healthcare Presents: The ins-and-outs of celebrity partnerships and how it can increase your company's value.

SoCal Tech Calendar

Brand endorsements from celebrities and athletes have been proven to have a powerful economic impact on stock prices (Forbes 2016). With the advent of social media, these partnerships have become more accessible to even small businesses. See [link] (more)

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