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7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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Reflections on 2016: Brad Brooks, TigerText

socalTECH

This holiday season, we are again sharing the reflections on 2016 from Southern California's technology ecosystem. Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper.

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Reflections on 2016: Cody Simms, Techstars

socalTECH

You'll be able to see all the many 2016 reflections here as they are posted. Cody Simms: Techstars tripled down on Los Angeles in 2016 with the launch of three investment and mentorship programs for startups through which we will be investing in more than 30 startups per year in LA.

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LAVA Healthcare Presents: The ins-and-outs of celebrity partnerships and how it can increase your company's value.

SoCal Tech Calendar

Brand endorsements from celebrities and athletes have been proven to have a powerful economic impact on stock prices (Forbes 2016). With the advent of social media, these partnerships have become more accessible to even small businesses.

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GumGum Passes $100M In Annual Revenues Mark

socalTECH

Santa Monica-based GumGum , which is using computer vision in the programmatic advertising market, sports, and social media, said today that it has just passed up the $100M in revenues mark. GumGum said its revenues in 2016 were $72M, and it expects to have revenues of nearly $110M in 2017. READ MORE>>.

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3 Important Facebook Marketing Trends in 2016

Tech Zulu Event

How can your company best benefit from social networking ads in 2016? In addition, make use of as much automation as you can in 2016 to reduce manpower costs and put the money towards other more important matters. Here is the breakdown of these 3 factors to watch in 2016: 1. That was $15.5 billion in 2015 alone.

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Cybersecurity Firm Illumio’s Alan Cohen on the Tech Backlash of 2017

Xconomy

Any year-end review of technology news must also include reports on Russian hacking of the 2016 election campaign, and the manipulation of social media channels to spread false and divisive political messages.