Startup Professionals Musings

DECEMBER 18, 2020

Customers these days are turned off by timeless safe messages, delivered repeatedly on traditional media. For trust, they look online to see how you handle real support and satisfaction issues. Using recognized experts and social media influencers turns the marketing context into teaching as opposed to selling.

Customer 173

Customer Custom Social Media Technical Review 173

Startup Professionals Musings

OCTOBER 22, 2016

Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. It’s not only good for your business, but it will add meaning and joy to your customers, and will also enhance your personal satisfaction and well-being.

Customer 97

Customer Custom Social Media Training 97

Startup Professionals Musings

JANUARY 21, 2018

I believe the days of the “job work” mentality are thankfully waning, with more people looking to get satisfaction by making the world a better place, rather than just tolerating brain-numbing work to fund enjoyment elsewhere. Bloomberg reports that forty-nine percent more companies went public in 2017 versus 2016. Marty Zwilling.

Entrepreneur 66

Entrepreneur Startup Social Media Satisfaction 66

Startup Professionals Musings

MAY 16, 2016

Full autonomy to go above and beyond in sales and customer-service roles will increase team engagement as well as customer satisfaction. High engagement is more related to high performance than high satisfaction. Marty Zwilling First published on Entrepreneur.com on 05/06/2016. Link rewards and performance to engagement levels.

Software Review 57

Software Review Satisfaction Startup Training 57

Startup Professionals Musings

OCTOBER 7, 2016

With social media and conventional selling, the people with the best message get the order. Success to you probably includes financial gain, but don’t forget that money doesn’t buy lasting satisfaction and happiness. Marty Zwilling First published on Inc.com on 09/22/2016. Don’t forget the marketing. “If

Entrepreneur 99

Entrepreneur Social Media Satisfaction Customer 99

Startup Professionals Musings

JUNE 17, 2016

If a customer feels like they are doing all the work, satisfaction will never be forthcoming. Today’s generation is accustomed to relationships via social media and texting, as long as social protocols are honored. Marty Zwilling First published on Entrepreneur.com on 06/08/2016.

Customer 56

Customer Custom Startup Satisfaction 56

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. Marty Zwilling First published on Inc.com on 12/13/2016. Anyone can do it.

Advertising 63

Advertising Content Social Media Satisfaction 63