Startup Professionals Musings

JANUARY 11, 2019

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Trade secrets with employment agreement.

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TechCrunch LA

JUNE 3, 2022

“We want to inspire, but we also want to be realistic and show beauty in real life,” Glossier founder and CEO Emily Weiss said in a 2017 interview with Inc, just as the brand had reached what Weiss herself described as “cult status.” billion company in the brutally competitive beauty industry, especially one with such broad appeal.

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Startup Professionals Musings

FEBRUARY 27, 2019

Here are some key strategies that I recommend to every worker today: Develop and highlight your competitive differentiation. Today, customers and future managers put a higher value on relationships, and expect to know you from industry conferences, social media, or recommendations from peers.

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Startup Professionals Musings

JANUARY 4, 2017

A large portion of your competitive advantage and your potential value to investors is the size of your intellectual property portfolio. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. Trade secrets with employment agreement.

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Startup Patents IP Social Media 69

Startup Professionals Musings

AUGUST 4, 2017

The advent of social media and real-time interactive feedback via the Internet allows every customer to build and expect a relationship with your business, rather than just touchpoints. Satisfied but unenthusiastic customers who can be easily wooed by the competition. Detractors.

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Startup Professionals Musings

FEBRUARY 20, 2017

Plan and budget for all the channels of marketing, including social media, digital content, video, and traditional. Never under-estimate or ignore the competition. If you really believe that you have no competition, then you haven’t looked, or there is no market for your solution. Position your barriers to entry.

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Startup Professionals Musings

OCTOBER 13, 2017

Every opportunity is global, but so is the competition. Today the market and competitive landscape are changing so fast that the best lever to growth is the ability to anticipate and adapt to change, to beat competitors and excite customers. Marty Zwilling First published on Inc.com on 09/29/2017.

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Startup Professionals Musings

MAY 27, 2017

Focus simply means launching your first and most memorable initiative where you see a unique skill and experience fit, your best competitive positioning with the least risk, and the greatest potential return. Realistically characterize the competition. Claiming you have no competition also implies lack of focus on competition.

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Startup Professionals Musings

FEBRUARY 24, 2017

Based on my own years of experience in this space, I would like to highlight a critical subset of his key ingredients for success, to save you from the frustrations and setbacks we both have felt: Implement real competitive differentiation. Use visibility and social media to pull clients in.

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Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Mentoring and coaching tend to improve commitment, motivation, decision making, and creative talents, which are required for a competitive business and career.

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Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. With every business being global in scope and always-on, a phone-in service available in a local time zone during work hours only, is not competitive.

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Customer Custom Services Social Media 57

Startup Professionals Musings

FEBRUARY 13, 2017

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Marty Zwilling First published on Huffington Post on 02/12/2017.

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Startup Professionals Musings

APRIL 7, 2017

Start with a new understanding of real customer solutions needs, their search process in finding you (referral, website , social media), and most desired payment model, like one-time payment versus subscription, or lease versus purchase. Marty Zwilling Published by Xerox Small Business Solutions on 04/06/2017.

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Startup Professionals Musings

NOVEMBER 27, 2017

It’s amazing how many proposals I see that are “me too” with only slight or abstract differentiation from other social media sites, ride sharing, or collaboration tools. Look at competition for the numbers to beat, but in the consumer space, it usually takes millions to be the dominant player.

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Netflix Social Media Competition Customer 54

Startup Professionals Musings

JANUARY 25, 2017

Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Highly saturated domains (more than 10 existing players), such as niche social media sites, are highly risky. Make it ready to play in all media.

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Startup Professionals Musings

NOVEMBER 6, 2017

In this new world of constant cultural and technological change, the only source you can trust is your own ability to learn faster and be more creative than your competition. Marty Zwilling First published on Inc.com on 10/23/2017.

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Startup Professionals Musings

OCTOBER 15, 2017

Yet the 2017 Office Romance Survey by Vault, Inc. Can be a competitive advantage. Competition over salary, promotions, and position. This can cause feelings of unfairness, and initiate emotionally competitive efforts. Success is the best antidote to emotional vulnerability. But all good things can be overdone.

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Startup Professionals Musings

APRIL 5, 2017

Today’s hyper connected people through social media, and linked economies through global finance cause even tiny country woes to ripple quickly through businesses around the world. Going green is not an automatic qualification for funding and growth, but a focus or sharing of your profits can easily be a competitive advantage.

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