Startup Professionals Musings

JANUARY 10, 2018

They want to grant deserving customers special concessions, or fix a broken process, but are convinced it may cost them their job, or find that no one above them seems to care. If these still exist in your organization, they are huge red flags and you can be certain that you are losing your best employees as well as customers.

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socalTECH

APRIL 26, 2018

We've had 100 percent, year-to-date growth in our shipments, and our active users grew by 225 percent in 2017. That really goes to things like packaging and ensuring the quality of the ingredients we put in our recipes, to engaging with customers. Our yearly average spend is almost three times that of our competitors.

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Startup Professionals Musings

JANUARY 20, 2017

In my experience, and from the thoughts of others who have “been there and done that,” here is my list of the top elements you should be looking for: Focused on customers and team, rather than “me, myself, and I.” These will provide the competitive edge you need with customers and less-focused team members. Never makes excuses.

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Startup Professionals Musings

NOVEMBER 11, 2017

This momentum is what you need for enjoyment and satisfaction, as well as for others to see you as a business leader. Your character, as a business leader, will determine your perceived reputation by peers in business, team members, and customers. Marty Zwilling First published on Huffington Post on 11/10/2017.

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Startup Professionals Musings

JULY 9, 2017

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. I look for evidence of the nine major elements of the model canvas, as paraphrased here from the author’s key points and how they apply to teams: Customer segments.

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Startup Professionals Musings

MARCH 17, 2017

In today’s customer context, you can foster rapport by dressing like them, making every effort to look attractive, offering compliments, and listening intensely. Customers need to believe that you are one of them. Going out of your way to help a customer or help a good cause pays big dividends these days.

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Startup Professionals Musings

MAY 5, 2017

Having a website won’t help if customers can’t find it. Use social media to actively engage with your customers. Many businesses ignore social media, other listen on one or more channels, while the best talk as well as listen to customers and potential customers. Focus on providing memorable total customer experiences.

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Startup Professionals Musings

OCTOBER 27, 2017

Real leaders improve the readiness, training, and preparation for these events, so that circumstances are not a source of pain, but are expected and can be accomplished with personal satisfaction. The personal preferences and ego of anyone in the company has little to do long-term business success and satisfaction.

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Startup Professionals Musings

OCTOBER 7, 2017

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. The bottom line is that by directing your actions toward helping others pursue their dreams and customer dreams, you will make amazing progress in achieving your own.

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Startup Professionals Musings

FEBRUARY 1, 2017

The best entrepreneurs relish the challenges, and get great satisfaction from overcoming and learning from adversity. Thus you need to listen and learn the current reality from your customers, your team, advisors, and experts. Marty Zwilling First published on Huffington Post on 01/31/2017. The time to get started is now.

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Startup Professionals Musings

DECEMBER 22, 2017

Others schedule long and exhaustive practice and coaching sessions for everyone on the team, including showcase customers, to make sure that everyone tells the most positive and consistent story. Update reference customers, partners, and vendors. Marty Zwilling First published on Inc.com on 12/05/2017.

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Startup Professionals Musings

FEBRUARY 22, 2017

Every business purpose must be customer-centric and even altruistic. Recognize business growth means attracting more customers. E mployees and startups need to focus on the two dimensions of customer pipeline – how many people need what you are selling, and what percent will actually buy, based on your actions.

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Startup Professionals Musings

MAY 15, 2017

Each time I mentor an entrepreneur, I learn new things about their technology, customers, and business domain. These days, flexibility and agility to meet new customer requirements is a key to success. Those who extend a helping hand to others always have much to gain, in business as well as their own personal satisfaction.

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Startup Professionals Musings

SEPTEMBER 22, 2017

In reality, business success and satisfaction is about doing the right things at the right time, which requires leadership and coaching. Look for natural-born leaders with drive, vision, purpose, and a focus on the customer. Marty Zwilling First published on Inc.com on 09/07/2017. Hire for fit; train for skill.

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Startup Professionals Musings

AUGUST 16, 2017

Takers can never get satisfaction, and they antagonize those around them. They see customer support as positive lessons to improve quality and processes. Marty Zwilling First published on Inc.com on 08/02/2017. There are two kinds of people in business – givers and takers. Only givers build self-esteem.

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Startup Professionals Musings

APRIL 24, 2017

These have voracious appetites for new knowledge and self-development, and can inspire other team members to look outside the box for new levels of performance and satisfaction. Businesses can only succeed if they can make customers see a win-win situation by working together. Marty Zwilling First published on Inc.com on 04/11/2017.

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Startup Professionals Musings

APRIL 3, 2017

As a long-time mentor and advisor to new business owners, I can attest to both the need for mentoring, and the satisfaction that comes from watching an aspiring but tentative entrepreneur grow into someone capable of changing the world. Good business relationships make better teams and customers. It’s hard to learn that in school.

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Startup Professionals Musings

APRIL 10, 2017

In my view, that’s why “two heads are better than one” in starting a business – one with the passion and skill to create an innovative solution, and the other with a business savvy, customer focus, and the ability to build and lead a team. Businesses are driven by your team, investors, partners, and most of all, customers.

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Startup Professionals Musings

AUGUST 20, 2017

These people may include one of your business partners, an investor, a key vendor, or even one of your best customers. Marty Zwilling First published on Huffington Post on 08/19/2017. One thing is certain in any business – not everyone you have to deal with will be like you, or will like you (and vice versa).

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Startup Professionals Musings

JUNE 30, 2017

Creating a specific business plan, and executing it, is the only way to answer the real question of how much value your idea brings to customers, as well as yourself. Great entrepreneurs find the satisfaction and the learning in making those steps, rather than merely thinking about them.

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