StartUp Beat

NOVEMBER 14, 2017

This is because subconsciously when we use social media and digital platforms, we are constantly vetting potential purchases via “ peer ” endorsements, receiving guidance on what is popular, trending, engages constantly refining our tastes and interests.

Social Media 40

Social Media Software Review Media Marketing 40

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” You have to hear your customer’s dreams, goals, passions, and aspirations.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

MAY 28, 2017

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 57

Customer Custom Services Social Media 57

Startup Professionals Musings

NOVEMBER 11, 2019

exabytes per month at the end of 2017, of which more than half was video. Virtual living: the rise and growing dominance of social media. This gives rise to the personalization and customization that we all want. Crowdsource: putting your audience to work beyond customers. Big data:” learning from the flood.

Technology 97

Technology Social Media Startup Entertainment 97

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Participate in the top social media sites for maximum impact.

Marketing 76

Marketing Social Media Content Media 76

socalTECH

DECEMBER 27, 2016

Today's contribution is from Brad Brooks , the co-founder and CEO of TigerText , which provides clinical communication solutions for the healthcare industry, and also co-founder of anonymous social media app Whisper. Finally, what do you think will have the biggest impact on the technology industry in 2017?

Southern California 113

Southern California Social Media News Entertainment 113

Startup Professionals Musings

MAY 5, 2017

In addition to legal and local requirements, you need a business name that is available as a website domain name, and a user name on key social media channels, including Facebook, YouTube, and Twitter. Having a website won’t help if customers can’t find it. Use social media to actively engage with your customers.

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

APRIL 28, 2017

Of course, there are no guarantees, but if can find an independent sizing of the market opportunity, your job of convincing customers, and investors, will be much easier. Not all ideas have cost-effective solutions, or customers able and willing to pay real money. Draft a short pitch for customers, and one for investors.

Ideas 74

Ideas Social Media Startup Customer 74

Startup Professionals Musings

JANUARY 11, 2019

Significant differences will confuse your customers, and open the door to imitators and scam artists. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. This name (www. Trade secrets with employment agreement.

IP 93

IP Invest Patents Social Media 93

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. The easiest example to grasp is arguably the Kardashian family.

Help 115

Help Startup Activision Media 115

Startup Professionals Musings

APRIL 14, 2017

As a startup, you need to use your limited resources to excel at a few core things for your best customers, in order to stand out and get the momentum going. He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world.

Competition 65

Competition Social Media Metrics Customer 65

Startup Professionals Musings

FEBRUARY 27, 2019

Today, customers and future managers put a higher value on relationships, and expect to know you from industry conferences, social media, or recommendations from peers. As a business, you should always be looking for your next customer, as well as satisfying your current one. Walk away from a bad role or customer.

Startup 98

Startup Outsource Development Competition Social Media 98

Startup Professionals Musings

FEBRUARY 24, 2017

From his own successes and failures in this domain, he explains how the rules and customer expectations have changed in today’s world, and he offers some practical guidance on how to survive in this new world. Use visibility and social media to pull clients in. Marty Zwilling First published on Inc.com on 02/09/2017.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

MARCH 17, 2017

People follow influencers on social media to find what they buy, who they vote for, and which social causes they support. In today’s customer context, you can foster rapport by dressing like them, making every effort to look attractive, offering compliments, and listening intensely. Now customers look for more.

Social Media 58

Social Media Customer Custom Entrepreneur 58

Startup Professionals Musings

FEBRUARY 27, 2017

Today’s customers are overloaded and overwhelmed by too much information, so making a decision is a challenge. You may think this is only important to your marketing and sales people, but in reality it doesn’t matter how great your product or technology might be, you won’t succeed if you don’t understand your target customer decision process.

Sales 82

Sales Entrepreneur Customer Custom 82

Startup Professionals Musings

JANUARY 13, 2017

Make it real for your customers with professionally finished collateral and proposals. Socialize your message. Generate leads using social media, but don’t rely on it alone to make sales. Always treat customers with respect, honesty, and warmth to make the selling process more enjoyable, fun and delightful.

Social Media 56

Social Media Sales Mentor Customer 56

Startup Professionals Musings

OCTOBER 13, 2017

Evolving customer expectations and technology are the norm, forcing every company, from startups to large enterprises, to innovate quickly, despite their fear of change, uncertainty, and doubt. Get in sync with customers by frequent customer interaction. Connect and strengthen your customer ecosystem.

Competition 60

Competition Customer Custom Social Media 60

Startup Professionals Musings

APRIL 7, 2017

But the reality is that sellers are no longer in charge of the customer buying process. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. The best way to do this is with real customer interviews.

Search Engine Optimization 58

Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

JANUARY 4, 2017

Significant differences will confuse your customers, and open the door to imitators and scam artists. Social media accounts. Immediately go to relevant social media sites and grab the same name, even if you never plan to use the accounts. This name (www. Trade secrets with employment agreement.

Startup 69

Startup Patents IP Social Media 69

Startup Professionals Musings

MAY 27, 2017

Unfortunately, often the result is potential customers who are confused, the limited resources of your business are spread too thin, and customers and investors look elsewhere for a better fit. Customers want a solution from you, not many. Your team, customers, and investors will all be confused with your lack of focus.

Entrepreneur 63

Entrepreneur Competition Customer Custom 63

Startup Professionals Musings

AUGUST 18, 2017

Mark Zuckerberg was not the first to build a social media platform, so he had to find investors who believed in him. These days, with the wealth of information on the Internet and social media, there is no excuse for not finding a connection, even if the pitch is long distance.

Social Media 58

Social Media Coach Invest Media 58

Startup Professionals Musings

MAY 10, 2017

Use demand generation services , as required, to build the relationship and nurture them into paying customers. Focus your resources to convert prospects to customers. Build a plan with automation to manage the volume, but every customer has to feel like you are reaching out to them personally.

Startup 64

Startup Sales Customer Custom 64

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Customers buy from people they trust, respect, and admire. People don’t spend that much time on facts.

Marketing 69

Marketing Startup Social Media Guide 69

Startup Professionals Musings

APRIL 21, 2017

In addition, today’s customers judge a company by perceived people relationships through social media, phone conversations, and sales experiences. Customers demand more engagement and flexibility. People-centric leaders drive ownership and engagement down to their customer-facing team members.

Entrepreneur 78

Entrepreneur Coach Organization Mentor 78

Startup Professionals Musings

NOVEMBER 27, 2017

If it’s not an order of magnitude better or cheaper, customers usually conclude that the risk and cost of change are simply not worth the potential payback over what they have today. Lock in customers with loyalty and high cost of change. Billion-dollar businesses are seldom about a single transaction with any customer.

Netflix 54

Netflix Social Media Competition Customer 54

Startup Professionals Musings

MARCH 6, 2017

In the entrepreneur world, most of the energy I see is focused on the current opportunity bubbles, now including anything mobile, the new sharing economy (Uber, Airbnb), or yet another social media app (Snapchat, WhatsApp). Subtle differences don’t usually attract investors or customers. Now is the time to float your own.

Ideas 55

Ideas Snapchat Social Media Entrepreneur 55

TechCrunch LA

JUNE 3, 2022

“We want to inspire, but we also want to be realistic and show beauty in real life,” Glossier founder and CEO Emily Weiss said in a 2017 interview with Inc, just as the brand had reached what Weiss herself described as “cult status.” It’s more of a mockery,” said Isa Watson , founder and CEO of social media app Squad.

Startup 280

Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

FEBRUARY 20, 2017

I’m sure you understand that every new business starts with passion, and maybe even some deep domain experience, to fully appreciate a painful market need, with a large and growing set of customers with money for your solution. Plan and budget for all the channels of marketing, including social media, digital content, video, and traditional.

Startup 65

Startup Competition Resource Snapchat 65

Startup Professionals Musings

DECEMBER 22, 2017

Others schedule long and exhaustive practice and coaching sessions for everyone on the team, including showcase customers, to make sure that everyone tells the most positive and consistent story. Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references.

Invest 59

Invest Startup Doc Slides 59

InfoChachkie

AUGUST 8, 2016

Founded in 2011, Z Supply, LLC has created five women’s fashion brands with a sixth brand and extension into Men’s, launching Spring 2017. I ended up really relating to the nuance and intricacies of product supply and customer demand. They will often repost our Instagram posts and draw local customers to their own stores.

Sites 100

Sites Sales Santa Barbara Design 100

Startup Professionals Musings

JUNE 5, 2017

This is an emerging theme in the past decade as investors learn that customers assign more value and loyalty to business owners who display this attribute. The result is a win-win-win situation for investors, entrepreneurs, and customers alike. Marty Zwilling First published on Inc.com on 05/22/2017.

Technical Review 60

Technical Review Startup Mentor Study 60

Startup Professionals Musings

JANUARY 25, 2017

Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see how awesome it would be, or that they would be nuts not to have it. I’m looking for the “hook” right up front, or I lose interest quickly, just like every customer and investor these days.

Startup 58

Startup Education Ideas Customer 58

Startup Professionals Musings

MARCH 31, 2017

More recently, most people think of Mark Zuckerberg as the creator of social media, but few remember his earlier efforts at creating video games, a music player, and Facemash, the last being his idea of a great dating app. Marty Zwilling First published on Inc.com on 03/14/2017.

Social Media 63

Social Media Technical Review Entrepreneur Commerce 63

Startup Professionals Musings

APRIL 17, 2017

The command and control leadership of the past is proving to be too inflexible, devoid of values, and not empathic to people issues – customers, employees, and partners. Due to social media and the Internet, these relationships now need to extend to customers, partners, and suppliers.

Companies 55

Companies Company Artificial Inteligence Technical Review 55

Startup Professionals Musings

FEBRUARY 1, 2017

The business world doesn’t thrive with yet another social media or dating site – it’s begging for paradigm shifts in the technology or business model. Thus you need to listen and learn the current reality from your customers, your team, advisors, and experts. Marty Zwilling First published on Huffington Post on 01/31/2017.

Startup 63

Startup Entrepreneur Social Media Coach 63

Startup Professionals Musings

FEBRUARY 13, 2017

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Marty Zwilling First published on Huffington Post on 02/12/2017.

Netflix 62

Netflix Social Media Startup Mentor 62

Startup Professionals Musings

MARCH 22, 2017

The best opportunities are recognized from painful needs, plus a growing population of customers with money to spend. Social entrepreneurs pitch me their latest idea for eliminating world hunger (producing algae), but may forget that really hungry people probably don’t have any money. Take a broad-appeal product into a niche.

Ideas 59

Ideas Startup Examples Entrepreneur 59