socalTECH

OCTOBER 26, 2016

We spoke earlier with Cody Simms , Executive Director of Techstars America and who leads the program in LA, to hear more about why the startup accelerator operator is opening up its third accelerator here, why Los Angeles has turned out to be one of the leading sources for startups across its network, as well as Cody's advice to entrepreneurs.

Startup 100

Startup Los Angeles Mentor Class 100

Startup Professionals Musings

FEBRUARY 5, 2017

In my own work as an advisor to many entrepreneurs and startups, I see many who are focused on that single big disruptive innovation that will change the world. Decide what to measure and create metrics. Marty Zwilling First published on Huffington Post on 02/04/2017. You only get what you measure. Ideas are the beginning.

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Startup Metrics Organization Ideas 81

Startup Professionals Musings

JULY 31, 2017

I hear it all the time as an angel investor, but I also see that same naïve or cavalier attitude come back to haunt entrepreneurs once they really get out in the marketplace. What metrics should you use to measure success? Marty Zwilling First published on Inc.com on 07/17/2017.

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Metrics Resource Startup Training 58

Startup Professionals Musings

DECEMBER 10, 2017

Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. Use data analysis and metrics to measure for results. Subjectively measuring employee engagement.

Tool 53

Tool Entrepreneur Statistics Metrics 53

Startup Professionals Musings

APRIL 14, 2017

Based on my experience advising new businesses, all of the principles that he outlines, including the following subset which I generalize here, should be taken to heart by every entrepreneur: Give customers fewer things that matter more. Pick a single metric that is the focus for all growth. Less is more.

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Competition Social Media Metrics Customer 65

Startup Professionals Musings

APRIL 7, 2017

Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Include planned measurements and metrics. That sounds to me like the recipe for business success that every entrepreneur and investor is looking for.

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Search Engine Optimization Startup SEO Customer 58

Startup Professionals Musings

JUNE 10, 2017

My job as a new business advisor is to help entrepreneurs get over this chasm early. Most entrepreneurs find that they are their own toughest critics. Set goals based on values, that are meant to exceed, and use metrics, rather than gut feeling to assess your own progress, as well as that of your team.

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Case Study Customer Custom Entrepreneur 55

Startup Professionals Musings

MAY 6, 2017

In my view as a long-time business advisor, this problem is driving a new entrepreneur age, with the lure of doing what you love, and loving what you do. Marty Zwilling First published on Huffington Post on 05/05/2017. The pillars of change she details include the following: Embracing and adapting to technology.

Satisfaction 67

Satisfaction Coach Startup Organization 67

Startup Professionals Musings

FEBRUARY 24, 2017

Most of the guidance you see for entrepreneurs is aimed at those who are selling a product (Apple, Tesla, Xiaomi), or selling a service (Uber, Airbnb, Snapchat). The “product” value is difficult to quantify, the costs are nebulous, and entrepreneurs have to clone themselves to scale the business. Don’t forget seminars and events.

Social Media 56

Social Media Pricing Technical Review Demand 56

Startup Professionals Musings

AUGUST 16, 2017

Many business executives and entrepreneurs I know are convinced that business success is all about having the right solution for the right price. Some things need to be done whether we like them or not; for example, daily cash-flow analysis and business metrics. Marty Zwilling First published on Inc.com on 08/02/2017.

Software Review 57

Software Review Technical Review Startup Press 57

Startup Professionals Musings

MAY 5, 2017

Here are some key ones that I recommend, based on my experience in business, and my many years as an advisor to entrepreneurs: Choose a name that works across the Internet and the world. Start by setting some specific growth targets, and implement metrics to chart your progress. How many of these strategies are you following today?

Social Media 57

Social Media Search Engine Optimization Startup Customer 57

Startup Professionals Musings

NOVEMBER 24, 2017

Ironically, the most common desire I hear from entrepreneurs selling wholly online, is the need for their entry into retail, as the next step in their growth strategy. Measure your agility by putting metrics on change. Marty Zwilling First published on Inc.com on 11/10/2017. Old views of change rates are no longer competitive.

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Customer Custom Technical Review Summary 52

Startup Professionals Musings

MARCH 8, 2017

If you are an entrepreneur today, and not using social media to promote your business, you are missing out on a huge opportunity. Return-On-Investment metrics are not new, but the tools are different. Marty Zwilling Published by Xerox Small Business Solutions on 03/06/2017. Find the right tools to analyze the ROI.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

FEBRUARY 6, 2017

Yet these same entrepreneurs often quickly get set in their ways, and find themselves resisting changes to their own business, and begin to fear further customer change in their domain. Pick metrics to measure change implementation and results. Marty Zwilling First published on Inc.com on 01/24/2017.

Press 56

Press Tool Metrics Startup 56

Startup Professionals Musings

AUGUST 4, 2017

Entrepreneur of the Year” finalist. One metric now commonly used is called the Net Promoter® Score (NPS). Marty Zwilling Published by Xerox Small Business Solutions on 07/31/2017. Yet we are all still learning what that means, in terms of hard business practices. So how do you measure customer loyalty and relationships?

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

JANUARY 10, 2018

New and better technology is becoming available every day to present dashboards and metrics to show how well processes and empowerment are working, assess workload backlogs, and capture customer feedback and satisfaction. Marty Zwilling First published on Inc.com on 12/26/2017. Things that are not measured cannot be managed.

Startup 62

Startup Organization Customer Custom 62

Startup Professionals Musings

APRIL 17, 2017

Every company needs to track their progress and measure results – establish metrics to understand how much and how effectively their workplaces are being transformed and compete. Marty Zwilling First published on Inc.com on 04/04/2017. It’s not enough to merely talk about these changes.

Company 55

Company Companies Artificial Inteligence Technical Review 55

Startup Professionals Musings

JULY 26, 2017

Deadlines and results are just two of the many metrics you must use in business to measure yourself and others on motivation and productivity. Marty Zwilling First published on Inc.com on 07/12/2017. There is no substitute or excuse for not getting things done in business.

Satisfaction 53

Satisfaction Startup Metrics Product 53

Startup Professionals Musings

APRIL 10, 2017

Many aspiring entrepreneurs are jealous of inventors, thinking that new inventions are the key to new ventures. The best entrepreneurs wear their failures like badges of courage. Inventors don’t always appreciate documented processes, quality controls, and metrics. Marty Zwilling First published on Inc.com on 03/27/2017.

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Ideas Product Startup Satisfaction 67