TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. The easiest example to grasp is arguably the Kardashian family.

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Startup Professionals Musings

OCTOBER 29, 2018

Customer conversations are easy today, through responding to customers on social media, web live chats, and interactive applications on mobile devices. Yet, throughout the decades, common advertising copy has been a description of product features and benefits, with a nod to what it will do to enrich the customer’s life.

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Startup Professionals Musings

OCTOBER 24, 2018

I’m talking about using the new digital channels of blogging, social media, and influencers more creatively to “pull” people to your solution, and make them advocates. She points out changes and new approaches, based on her thirty-year career in technology advertising. Marty Zwilling First published on Inc.com on 10/10/2018.

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Startup Professionals Musings

OCTOBER 17, 2018

Most great crowdfunding campaigns, for example, are the result of momentum built through social media. While these may not be advertised publicly, they should be celebrated internally and highlighted informally to potential investors and partners. Marty Zwilling First published on CayenneConsulting on 10/04/2018.

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Startup Professionals Musings

FEBRUARY 5, 2018

As a result of social media and mobile platforms, consumers have created a sharing economy – sharing their opinions, and speaking out to companies as well as their peers, rather than listening to brand advertising. Marty Zwilling First published on Inc.com on 01/18/2018. Tools allow marketing in a much more targeted way.

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StartUp Beat

JUNE 22, 2018

When you see how much effort political candidates put into canvassing, GOTV, advertising, mailers, and voter outreach, you realize where voter power lies. They then use their already ingrained social media habits to share the ideas with others, crowdsource amendments, and build a coalition of supporters.

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Startup Professionals Musings

SEPTEMBER 9, 2018

For example, you may think that buying a commodity like bottled water is still all about price, yet buyers today check their smartphones first for positive brand reviews, environmentally friendly bottles, positive buzz from social media, and the nearest outlet for purchasing. Marty Zwilling First published on Inc.com on 08/24/2018.

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TechCrunch LA

APRIL 23, 2018

Brud , the actual company behind one of Instagram’s most popular virtual influencers (it’s a thing), has raised millions of dollars from Silicon Valley investors because this is 2018 and everything is awful. — maya kosoff (@mekosoff) April 19, 2018. “[Manufacturing] social influence.” It worked. .

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Xconomy

JULY 19, 2019

But when the financial oversight council published its 2018 annual report, it concluded that volatility in the cryptocurrency. Read more » Reprints | Share: UNDERWRITERS AND PARTNERS.

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Tech Zulu Event

JANUARY 26, 2016

As social media becomes a platform for online extremists, valid questions regarding freedom of speech, monitoring and censorship have arisen. The data that can be targeted by advertisers is propelling this mobile advertising. percent in 2016,and to be almost double 2015 levels by 2018.

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