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Market Research: The Fuel For Marketing Strategies

SoCal Tech Calendar

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. See [link] (more)

Research 100
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2018 Digital Entertainment World - Digital Entertainment World

SoCal Tech Calendar

Tuesday, February 6, 2018 -- Digital Entertainment World (DEW2018). DEW 2018 focuses on "The FUTURE of." and will cover topics from OTT to Innovation to eSports to Millennials to Content Marketing to VR/AR to Music Rights to Startups, etc., DEW 2018 focuses on "The FUTURE of." See [link] (more)

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2018 Digital Entertainment World - Digital Entertainment World

SoCal Tech Calendar

Monday, February 5, 2018 -- Digital Entertainment World (DEW2018). DEW 2018 focuses on "The FUTURE of." and will cover topics from OTT to Innovation to eSports to Millennials to Content Marketing to VR/AR to Music Rights to Startups, etc., DEW 2018 focuses on "The FUTURE of." See [link] (more)

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Reflections on 2018: Michael Jones, Science Inc.

socalTECH

Editor's note: All this week, and into the start of next year, we'll be featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. What was the biggest news for your company in 2018? You'll be able to browse all of those contributions here. www.science-inc.com).

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8 Strategies To Capitalize On Untapped Global Markets

Startup Professionals Musings

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. Competition is not always a bad thing, and the real purpose is often to make the world a better place. Target a global market rather than a local from day one.

Capital 138
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Women in the Global Markets! WITI

SoCal Tech Calendar

Tuesday, March 27, 2018 -- Women in the Global Markets! Governments in 119 economies carried out 264 business reforms in the past year to create jobs, attract investment and become more competitive, says the World Bank Group's latest Doing Business 2018.

WITI 100
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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.