Startup Professionals Musings

NOVEMBER 5, 2018

Tech may be the tool, but hospitality – making life a little easier, more comfortable, and more enjoyable for your customer, is the winning focus. Unfortunately, too many of the technical entrepreneurs I mentor and advise are focused on their technology, and assume that the value will be self-evident to customers.

Technical Advisors 82

Technical Advisors Artificial Inteligence Customer Custom 82

Startup Professionals Musings

SEPTEMBER 21, 2018

In my years of advising startups, and also as an occasional angel investor, I still recommend this set of best practices to prepare you for platform applications: Formalize a business entity immediately. Collect target customer testimonials and advocacy. Marty Zwilling First published on Inc.com on 09/07/2018.

Platform 94

Platform Equity Invest Technical Advisors 94

Startup Professionals Musings

DECEMBER 17, 2018

Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. You need to find investors for funding, vendors for volume manufacturing, processes for repeatable execution, as well as marketing and distribution to attract customers far beyond your pilot rollout.

Technical Advisors 83

Technical Advisors Tool Software Product 83

Startup Professionals Musings

AUGUST 1, 2018

I made the jump myself from IBM several years ago, and now have a satisfying startup advising small businesses and mentoring entrepreneurs. I look for interests and plans that ignite a fire inside you every day, solves a real problem in the marketplace, and can attract customers with money to spend.

Startup 52

Startup Technical Advisors Entrepreneur IBM 52