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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Incorporate brand personality and voice.

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Entrepreneurs And Startups Drive Future Work Trends

Startup Professionals Musings

I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social media platforms such as Yammer.

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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. billion by 2018.

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Startups Need Your Data, But Consumers Are Still Wary

Startup Professionals Musings

As an advisor to entrepreneurs and a technologist, I’m happy to report that the tide may be turning, and we are experiencing a new era of opportunity for entrepreneurs, and a new appreciation of the power of the digital world. Google scores high for tools, location, and social media data sharing, but not for biometric data.

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10 Positive Signs For Starting Your Own Business Now

Startup Professionals Musings

According to current Kauffman Indicators of Entrepreneurship , the share of new entrepreneurs who started businesses to pursue opportunity rather than from necessity now exceeds 86%, more than 12 percentage points higher than ten years ago at the height of the last recession. Social media is a boon for entrepreneurs and startups.

Startup 128
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How the myth of the ‘girlboss’ harms emerging women in tech

TechCrunch LA

Glossier affirmed our inherent beauty, then reminded us that we can be even more beautiful if we buy their “Boy Brow” pomade, which sold one tube every 32 seconds by 2018. After all, Glossier’s founder and CEO Emily Weiss is very, very far from the first entrepreneur to profit off of our desire to look good. It’s not a compliment.

Startup 280
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8 Ways Entrepreneurs Can Lead With New Work Models

Startup Professionals Musings

I have added my own insights, based on my experience advising and working with entrepreneurs and startups: Pay for results, rather than pay for work. Use of collaborative and other social media platforms. In startups, and even corporate environments, I see the spread of collaborative social platforms such as Slack and Yammer.