Startup Professionals Musings

NOVEMBER 7, 2018

The plan better include some specifics on how this will be spread across multiple digital and traditional marketing channels, and metrics to measure which are providing the best return on investment. I recommend realistic examples of cost savings and return-on-investment testimonials from early users.

Product 86

Product Marketing Education Examples 86

Startup Professionals Musings

AUGUST 8, 2018

Investors, for example, usually want short-term profit distribution versus re-investing for the future. Define metrics to assess roll-out progress and value. Tie your implementation to metrics that will allow you to determine whether or not your decision truly achieves your goal. Where are you on this split?

Tips 51

Tips Metrics Sample Statistics 51

Both Sides of the Table

NOVEMBER 14, 2017

This financial leader could well have come through the finance org at another startup or at a larger company but they often also can come from strategy consulting (Bain, BCG or McKinsey) or through investment banking (Goldman Sachs, Morgan Stanley, etc.). No prizes for guessing what some of MakeSpace’s innovations will be in 2018 and 2019.

Startup 286

Startup Technical Review Customer Custom 286

Startup Professionals Musings

JANUARY 26, 2018

As a member of an angel investment group, I have to admit this is probably the most common rejection we issue. It takes real money to sustain a business, with a margin in the 50 percent range, and some realistic milestones and metrics. Marty Zwilling First published on Inc.com on 01/09/2018.

Customer 59

Customer Custom Pricing Startup 59

Startup Professionals Musings

FEBRUARY 23, 2018

Adopt a project-based revenue model with metrics. Freelancers can justify their cost based on more direct return on investment calculations at all operational levels. Marty Zwilling First published on Inc.com on 02/08/2018. Use social media for more visibility. Treat every business as a customer, not a client.

Social Media 56

Social Media Software Review Customer Custom 56

Both Sides of the Table

AUGUST 20, 2015

We love capital efficiency until we love land grabs until we abhor over funding until we get huge payouts and ring the bell for more funding until we attract every non-VC on the planet to invest in startups until it crashes and we start the cycle all over again none the wiser. April 30th, 2018. What do I know about venture?

Funding 150

Funding Venture Capital Startup Marketing 150

Startup Professionals Musings

NOVEMBER 2, 2018

Yet, when you are pitching to investors, this has to be balanced by generating enough profit to keep the venture thriving, growing, and providing a healthy return-on-investment (ROI) to investors. For this reason, you often hear investors talk more about investing in the team, rather than the idea.

Customer 19

Customer Custom Acquisition Entrepreneur 19

Startup Professionals Musings

JANUARY 9, 2019

Annual bonuses tied to production metrics are nice, but these will not generate the long-term trust and loyalty you need to set the culture. Employees need to see career growth and investment in the people around them, and feel all have access to the training and guidance to get the same opportunities.

Customer 92

Customer Custom Mentor Training 92