socalTECH

DECEMBER 27, 2018

Editor's note: All this week, and into the start of next year, we'll be featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. What was the biggest news for your company in 2018? You'll be able to browse all of those contributions here. www.science-inc.com).

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SoCal Tech Calendar

AUGUST 20, 2018

Wednesday, August 22, 2018 -- Market Research: The Fuel For Marketing Strategies. American Marketing Association (AMA). We dive into the crucial process of gathering and analyzing information about markets, industries, and products in their competitive spaces. See [link] (more)

Research 100

Research Marketing AMA Competition 100

SoCal Tech Calendar

JANUARY 31, 2018

Tuesday, February 6, 2018 -- Digital Entertainment World (DEW2018). DEW 2018 focuses on "The FUTURE of." and will cover topics from OTT to Innovation to eSports to Millennials to Content Marketing to VR/AR to Music Rights to Startups, etc., DEW 2018 focuses on "The FUTURE of."

Marina Del Rey 100

Marina Del Rey Entertainment Santa Monica Venice 100

SoCal Tech Calendar

JANUARY 30, 2018

Monday, February 5, 2018 -- Digital Entertainment World (DEW2018). DEW 2018 focuses on "The FUTURE of." and will cover topics from OTT to Innovation to eSports to Millennials to Content Marketing to VR/AR to Music Rights to Startups, etc., DEW 2018 focuses on "The FUTURE of."

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Marina Del Rey Entertainment Santa Monica Venice 100

socalTECH

DECEMBER 31, 2018

Editor's note: As we head into the new year, we've been featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. Amazon has razor thin profits compared to their revenue but Bezos doesn't care he just wants growth and world domination and has a market cap of $763B.

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Southern California News Class Writing 100

socalTECH

DECEMBER 31, 2018

Editor's note: As we head into the new year, we've been featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. What was the biggest news for your company in 2018? Alon Goren is a financial technology marketing expert and entrepreneur turned investor and advisor.

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Invest Southern California Startup Incubator 154

socalTECH

JANUARY 2, 2019

As we close out our contributions for the end of 2018, we have a contribution from investor and investment banker Peter Cowen of Sutton Capital Partners. What was the biggest news for your company in 2018? Are there any technology innovations, gadgets, devices, software, that you found most interesting in 2018?

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Startup Professionals Musings

JANUARY 22, 2023

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. But for many other innovative startups in emerging markets where shocks are frequent, a focus on sustainability and the longer view are more key to success.

Capital 138

Capital Marketing Ideas Venture Capital 138

SoCal Tech Calendar

MARCH 26, 2018

Tuesday, March 27, 2018 -- Women in the Global Markets! Governments in 119 economies carried out 264 business reforms in the past year to create jobs, attract investment and become more competitive, says the World Bank Group's latest Doing Business 2018.

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WITI Marketing Competition Invest 100

socalTECH

FEBRUARY 20, 2019

Carpinteria-based cloud software developer Procore Technologies announced this morning that it has named Jim Sinai as its new Senior Vice President of Marketing. Procore said Sinai will oversee global marketing for the company. Sinai previously had been at Salesforce, where he had been for eight years.

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SoCal Tech Calendar

MARCH 27, 2018

Wednesday, March 28, 2018 -- Facebook Marketing Exclusive MASTERMIND Seminar (12 person limit) This event is hosted at WeWork in Playa Vista. See [link] (more)

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Marketing 100

socalTECH

SEPTEMBER 15, 2020

The brand says it stopped shipping products in May of 2018, as a result of new GDPR program requirements; however, the acquisition by Go Global Retail--which acquired ModCloth from Walmart--allowed the company to resume those international shipments. According to ModCloth, the relaunch and global expansion comes due to new ownership.

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Marketing Commerce Los Angeles Acquisition 113

socalTECH

JANUARY 22, 2020

Conroy was on the board of Sotheby's from 2016 to 2019, and also had served as MGM's President of Digital from 2016-2018, Univision's Chief Strategy and Data Officer from 2009-2016, and AOLs EVP for Product and Marketing from 2001-2008. Acquicent is led by founder and CEO Anthony Citrano.

Los Angeles 229

Los Angeles Marketing Invest Help 229

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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Social Media Media Marketing Metrics 96

Xconomy

AUGUST 6, 2019

The FDA stopped short of saying Zolgensma should be pulled from the market, but is nonetheless investigating the matter and threatened potential legal action.

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TechCrunch LA

APRIL 22, 2019

The meat processor and marketer invested in Beyond Meat back in 2016. million in 2018 — the company is still a loss-generating machine. million in 2018, down from $30.4 The company first filed for its public offering in November 2018. While Beyond Meat has increased its revenues steadily — from $16.2

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Pricing Los Angeles Venture Capital Study 236

Tech.Co

JANUARY 9, 2018

This year at CES 2018 Eureka Park, the mega startup hub of the conference, the hottest early-stage startups from around the world will showcase their products and services aimed at disrupting their respective industries. Meet the startups showcasing at Eureka Park Startup Arlington this year at CES 2018: BooleanGirl.

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Artificial Inteligence Startup Product Cloud Computing 70

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. Yet even conversation marketing has to be done right to get customer attention and have an impact.

Marketing 91

Marketing Examples Startup Customer 91

Tech.Co

MARCH 1, 2018

And while that cliché has been said about everything in the Lone Star state for years, it rings particularly true for the hottest startups showcasing their big innovations at SXSW Startup Night 2018 presented by the Kauffman Foundation and TechCo. Read more about our Startup Nights and SXSW 2018 on TechCo.

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Startup Mentor Platform Help 79

socalTECH

APRIL 16, 2019

California dominates the United States in terms of electric vehicle (EV) adoption, according to new numbers on EV adoption were released on Monday, representing 46 percent of all new electric vehicle registrations in 2018. Although that's an impressive increase in the market, that still would only represent 2 percent of the total U.S.

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Research Sales Marketing 127

socalTECH

MARCH 30, 2020

The company, which is led by CEO Ian Siegel, had been in the midst of an incredible expansion, having grown to more than 1,000 employees in 2018 among a strong job market. READ MORE>>.

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Southern California Santa Monica Services Marketing 113

Startup Professionals Musings

OCTOBER 24, 2018

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. In fact, with today’s information overload, modern marketing is the key to raising even the most innovative solution above the crowd.

Marketing 97

Marketing Startup Examples Technology 97

SoCal Tech Calendar

MARCH 16, 2018

Thursday, March 22, 2018 --.

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Social Media Marketing Media 100

Xconomy

FEBRUARY 28, 2019

There were approximately 58 biotech IPOs in 2018 (excluding offerings with under $25 million of proceeds) for total gross proceeds of $6.3 billion [1], of which a significant number were early-stage companies — either in preclinical development or conducting ongoing Phase 1 clinical trials.

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Tips Company Companies Marketing 100

Xconomy

JANUARY 28, 2019

All this is done while they guide startups through other external challenges such as fundraising droughts and overall market downturns. Palo Alto, CA-based Norwest weathers the uncertainties of technology and the economy with an investing strategy.

Venture Capital 67

Venture Capital Marketing Guide Invest 67

Startup Professionals Musings

OCTOBER 2, 2018

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. I find that digital marketing is the most visible and effective place to start. Traditional marketing hype won’t get you the attention you need. every month.

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Marketing Metrics Social Media Content 96

Tech.Co

MARCH 8, 2018

Fortunately, for those headed to SXSW, Startup Night SXSW 2018 , presented by the Kauffman Foundation and TechCo, will be filled with investors from a multitude of industries who are looking to discover and fund startups building the latest solutions and tech innovations. He has over a decade of portfolio management in capital markets.

Technical Review 70

Technical Review Startup Software Review Entrepreneur 70

socalTECH

MAY 17, 2021

billion market cap. The IPO looks to be the first in the technology sector for the Santa Barbara area since Sonos went IPO in 2018. Goleta-based construction management software developer Procore is expected to have its IPO debut this week, planning to raise $592M at a $8.9 Procore has been eyeing an IPO since 2019.

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TechCrunch LA

JUNE 26, 2019

The global recorded music market grew 9.7% in 2018 to $19.1 There were 255 million users of paid services by the end of 2018 — and Songtrust can attribute much of its growth to the opacity in how that money makes its way back to artists. Songtrust has signed up over 150,000 songwriters for royalties management.

Services 184

Services Technical Review Los Angeles Report 184

Startup Professionals Musings

NOVEMBER 9, 2018

Since I am a techie at heart, I always get excited when founders pitch their new innovation as “disruptive,” meaning that it is so unique that it will create a new market and disrupt the existing value network, displacing established products and markets. Marty Zwilling First published on CayenneConsulting on 10/25/2018.

Marketing 89

Marketing Technology Customer Custom 89

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

TechCrunch LA

NOVEMBER 11, 2020

Funding rounds including at least one North American investor made up $234 million of VC investment so far this year in London, up from $85 million in 2018, and equating to a fifth of all VC investment into London’s impact startups. Arrival is now operating in Los Angeles, while Octopus Energy launched in the U.S.

Venture Capital 357

Venture Capital Press Invest Research 357

socalTECH

MAY 20, 2021

Carpinteria-based Procore, the construction management software developer which went IPO this morning, is now worth more than $11 billion in market value, after pricing at $67.00 Morgan Securities, Barclays Capital, and Jefferies, along with Canaccord Genuity, KeyBanc Capital Markets, Oppenheimer & Co., above its debut, up 31.34%.

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Startup Professionals Musings

NOVEMBER 7, 2018

My answer is that innovative marketing is always required, to stand out above the crowd. Word-of-mouth is great, but I look for a real marketing budget and action plan. As a starting point, I would expect to see a marketing budget in the first year of 15 to 30 percent of projected revenues.

Product 86

Product Marketing Education Examples 86

TechCrunch LA

FEBRUARY 19, 2020

Yellow , the accelerator program launched by Snap in 2018, has selected ten companies to join its latest cohort. Since launching the platform in 2018, startups from the Snap accelerator have gone on to acquisition (like Stop, Breathe, and Think, which was bought by Meredith Corp.) The new batch of startups coming from across the U.S.

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Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

FEBRUARY 28, 2019

Los Angeles-based Boingo Wireless , which provides both Wi-Fi services as well as distributed antenna systems (DAS), reported its 2018 financial results on Wednesday, saying that its annual revenues rose to a record $250.8M According to Boingo, those results were a 22.7 percent year-over-year increase.

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Los Angeles Report Services Marketing 113

socalTECH

SEPTEMBER 10, 2020

San Diego-based sales enablement and marketing software developer Seismic said this morning that it has named Heather Cole as the company Vice President, Market Growth. Rowe Price, plus General Atlantic, JMI Equity, and Jackson Square Ventures; at the time of its last funding, in 2018 , the company was valued at more than $1 billion.

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