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Reflections on 2018: Rob Freelen, Silicon Valley Bank

socalTECH

Editor's note: All this week, and into the start of next year, we'll be featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. Here, we have the thoughts of Rob Freelen , Los Angeles Market Manager for Silicon Valley Bank (www.svb.com).

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Reflections on 2018: Michael Jones, Science Inc.

socalTECH

Editor's note: All this week, and into the start of next year, we'll be featuring reflections on 2018 from notable investors, entrepreneurs, and others from Southern California's technology community. What was the biggest news for your company in 2018? You'll be able to browse all of those contributions here. www.science-inc.com).

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8 Strategies To Capitalize On Untapped Global Markets

Startup Professionals Musings

I second his list of top innovation challenges and strategies to capitalize on untapped global startup opportunities: Create new markets rather than disrupt existing ones. But for many other innovative startups in emerging markets where shocks are frequent, a focus on sustainability and the longer view are more key to success.

Capital 138
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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

I recommend an easier way – using an investment platform like Gust, EquityNet or SeedInvest. Another advantage of online investor and equity crowdfunding platforms is that they will force you to pull together your story and documentation in a more consistent and complete fashion than you might otherwise bother.

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Snap accelerator names its latest cohort

TechCrunch LA

Yellow , the accelerator program launched by Snap in 2018, has selected ten companies to join its latest cohort. Mogul Millennial — this Dallas-based company is a digital media platform for black entrepreneurs and corporate leaders. The new batch of startups coming from across the U.S. Hardworkers — a Cambridge, Mass.-based

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Smart Audio – A Lucrative Platform… If You Figure Out How To Leverage It

InfoChachkie

America is smitten by smart audio / smart speakers (the terms are used interchangeably by industry analysts), making it the gift of the 2018 Holiday Season. It is expected that the majority of these 25 million smart speakers will be sold during the 2018 Holiday Season. Neither Google nor Amazon offer ads on their platforms.

Platform 100
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7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Obviously, the platforms and how you use social media would be different for lead generation versus service and support.